PRACTICAL BUSINESS ANALYTICS - 2017/8
Module code: COM3018
TAMADDONI NEZHAD A Dr (Computer Sci)
Number of Credits
FHEQ Level 6
Module cap (Maximum number of students)
Overall student workload
Independent Study Hours: 110
Lecture Hours: 20
Laboratory Hours: 20
|Assessment type||Unit of assessment||Weighting|
|Coursework||COURSEWORK (GROUP) I||50|
|Examination||2 HOUR EXAM||50|
Implement a Business Analytics Solution based on a case study.
Prerequisites / Co-requisites
Motivations In today’s world where companies can amass more and more fine-grained data, it is crucial for a business to understand how this data can be used to drive the business forward.
Examples Business Analytics is a set of tools that enable data collected within and outside a company to run its business. These tools are used by online companies to provide recommendations or supermarkets to provide you with vouchers for products similar to the ones you have previously bought. They enable insurance companies to evaluate whether or not claims are likely to be fraudulent. In healthcare, the tools can be used to optimize patient treatments and resource allocation.
Analytic capabilities Business Analytics operates at the interface between the technology and the business information system so that a company can turn all available data, both within and outside the organisation, into useful information that can be used to make both operational and strategic decisions. This is achieved by visualising data in different ways, forecasting the future trends, categorising customers into different market segments for targeted marketing, and computing Key Performance Indicators (KPIs), among others.
The aim of this module is to introduce students to business analytics from a practical point of view. Students will learn about applications of business analytics through case studies and practical examples in laboratory sessions. They will also work in team since data analysts work with domain experts, data managers, as well as decision- and policy makers.
Technical details like data warehousing, Business Intelligence and visualisation will be covered. In addition, the students will learn how to translate business objectives into Key Performance Indicators; and the project management challenges of integrating any Business Analytics Solution into the existing business processes.
While the emphasis is on the application, students will be using an industry standard tool set provided such as Matlab, Tableau, Cognoz Insight, SPSS Modeller, and Watson Analytics.
|1||Discuss the importance of business objectives and analyse the appropriateness of the choice of performance metrics to measure them||KCP|
|2||Understandand and describe the different Business Analytics techniques(eg business intelligence, data warehousing, data mining, reporting, visualisation, etc) how they are applied to different real world examples||K|
|3||Analyse a given business problem and provide a well-reasoned rationale for the choice of Business Analytics solution||KCPT|
|4||Discuss the benefits/drawbacks of different approaches to the roll-out of a solution(top-down or bottom-up, etc) and its implication on project management.||KCT|
|5||Implement a business analytics solution for a given scenario and justify their approach||KCPT|
|6||Appreciate the importance of carrying out the above activities by working closely in a team||PT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Indicative content includes:
Why analytics – business game (alignalytics)
Anatomy of a BI system
Running a BI Project
Databases and Data Warehouse
Performance and Optimisation
Data Query and Manipulation
Business Impact and techniques
Performance Management and Finance
Performance Reporting & Scorecarding
Close, Consolidate & Report
Financial Statement Reporting
Profitability Modelling and Optimisation
Planning, Analysis and Forecasting
Analytical Applications 1
Analytical Applications 2
Text/Social Media Analytics
Big Data (Volume, Velocity, Variety)
Inside a real-time analytics solution
Analytics Projects Issues and Challenges
Project Management – discuss a real project and the issues that arise
Data Privacy and Security
Data accuracy and validity
Deployment and Maintenance
Legal Issues and Responsibilities
Methods of Teaching / Learning
The learning and teaching strategy is designed to help students achieve the learning outcomes of the module through
in-class discussions of case studies
hands-on exercises in the laboratories
The learning and teaching methods include:
10 weeks of 2 hours of lectures and 18 hours of laboratory sessions and tutorials
The assessment strategy is designed to provide students with the opportunity to demonstrate that they have achieved the module learning outcomes.
Thus, the summative assessment for this module consists of:
A group project looking at a case study. The students will need to analyse the business problem, determine the business objectives, relevant performance metrics to measure them and provide the business requirements for a business analytics solution before implementing it. This will address LO 1—6 .
An unseen 2 hours exam addressing LO1, 2, 3 and 4.
The group project will be due around week 9. The exam takes place at the end of the semester during the exam period.
Formative assessment and feedback
No formative assessment is provided but feedback is given during the class discussions and laboratory sessions and as part of the feedback provided for the summartives assessments.
Reading list for PRACTICAL BUSINESS ANALYTICS : http://aspire.surrey.ac.uk/modules/com3018
Programmes this module appears in
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.