Module code: DMA1012

Module provider

Music and Media

Module Leader

O'DELL M Mr (Music & Med)

Number of Credits


ECTS Credits



FHEQ Level 4

JACs code


Module cap (Maximum number of students)


Module Availability

Semester 2

Overall student workload

Independent Study Hours: 117

Lecture Hours: 15

Seminar Hours: 3

Tutorial Hours: 15

Assessment pattern

Assessment type Unit of assessment Weighting

Alternative Assessment


Prerequisites / Co-requisites


Module overview

This module introduces students to basic creative technologies production tools and techniques for the creation of 2D animation, 3D animation, and interactively controlling animations through web browsers and game engines. 

Module aims

• Introduce ideas concerning process

• Develop critical thinking necessary for artistic endeavour

• Give students a thorough introduction to animation motion graphics

• Introduce students to motion capture, editing the resulting data and attaching the animation to pre-rigged characters

• Prepare students to be able to make informed decisions about what approaches and techniques may be most suitable for a specific project

Learning outcomes

Attributes Developed
001 Generate ideas, concepts, and creative projects in response to set briefs KC
002 Select, test and make appropriate use of software, processes and environments K
003 Demonstrate competence with animation and interactive media technologies K
004 Deliver and accept positive criticism of their own work, and the work of others KC
005 Understand the health and safety considerations of digital media arts disciplines and acquire appropriate working practices PT
006 Present ideas and work to audiences in a range of situations PT
007 Study independently, set goals, manage their own workloads and meet deadlines PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:

Using photographs as digital assets in animation
Synchonising sound and movement
Synchronising sound and movement
Animating text
Masks and mattes
Editing and adjusting video footage
2D character animation
Motion capture equipment
Cleaning and editing motion capture takes

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

Develop technical skills in ways that facilitate creative independence and an ability to continue learning processes outside the classroom through the use of online tutorials, books, etc. Providing an overview of digital and media arts production techniques and pipelines.

The learning and teaching methods include:

11 class sessions covering the following:

Lectures demonstrations (1 hours x 10 weeks)
Group critique & presentations (0.5 hours x 10 weeks)
Tutorials and open-ended tasks (1.5hrs x 10 weeks)
Seminars (3 hrs x 1 weeks)

These lectures, seminars and group critiques are organised in order to:

Introduce techniques
Give students in-class experience with the techniques
Attempt the techniques independently
Provide techique-specific technical feedback.

Sessions are taught in small groups in bespoke labs. Cameras are supplied by the DMM Equipment Store; lab computers are equipped with suitable editing software. Students may use their own equipment as desired. 

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to develop and demonstrate their understanding of production techniques and compositional skills while also encouraging students to experiment and work continually through the semester (rather than attempting to create work just before deadlines.)

As a first year module, the weighting of the final assessment provides students time to come to terms practice-based assessment procedures, which may be different from what they have experienced previously. The module is assessed entirely through coursework to allow students to focus on assessments in other modules during the exam period.

Thus, the summative assessment for this module consists of:

Coursework - Weekly Assignments (20%)
Coursework - Creative Project (40%)
Coursework - Creative Project (40%)

Formative assessment and feedback

The module includes weekly assignments covering the production skills required for each of the briefs.
Continuous formative assessment is given through timetabled group critiques and individual tutorials. Work-in-progress presented will be given direct feedback regarding its quality and standard at these times.
During the 2 seminar sessions held the week prior to submission of assessed works; students are given individualised technical support and immediate feedback on their works in progress.

Reading list


Programmes this module appears in

Programme Semester Classification Qualifying conditions
Digital Media Arts BA (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module
Digital Media Arts with Media Studies BA (Hons) 2 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.