Module code: DMA2005

Module provider

Music and Media

Module Leader

WEINBREN J Mr (Music & Med)

Number of Credits


ECTS Credits



FHEQ Level 5

JACs code


Module cap (Maximum number of students)


Module Availability

Semester 1

Overall student workload

Independent Study Hours: 128

Seminar Hours: 22

Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation SECTOR ANALYSIS AND PRESENTATION 50

Alternative Assessment


Prerequisites / Co-requisites


Module overview

This module will introduce topics and skills required to understand the professional context of the digital media arts sector; and to prepare students for professional practices in the working world. This applies equally whether students intend to take up a professional placement mid-course, or are progressing straight through to their final year. It surveys opportunities for both employment and entrepreneurialism in the sector, be it in the context of production, creative/technical support, research, or indeed academia. Students will have the opportunity to develop work-ready skills such as planning, time-management, team-working and interpersonal skills; they will also work on planning and compiling portfolios and CVs as part of the module. They will develop their understanding and analysis of selected sectors and/or organisations within the digital media arts field through research, analysis and presentation; some of which may be facilitated through the use of visiting speakers as available. 

Module aims

This module aims to situate digital media arts in a wider vocational and professional context and to allow students to develop their own work-ready skills through career planning, portfolio development and CV writing. The module also aims to develop student's understanding of the creative, commercial and entrepreneurial environment in the sectors they will be engaging with whether this be through their professional training year or in their later careers. 

Learning outcomes

Attributes Developed
1 Articulate the digital media practitioner's relationship with audiences, clients, markets, users, consumers, participants, co-workers and co-creators K
2 Critically evaluate one's knowledge and understanding of Digital Media Arts. C
3 Manage and make appropriate use of the interaction between intention, process, outcome, context, and the methods of dissemination C
4 Formulate reasoned responses to the critical judgments of others C
5 Identify personal strengths and needs, and reflect on personal development. C
6 Demonstrate skills in communication and expression through a range of media forms P
7 Anticipate and accommodate change, and work within contexts of ambiguity, uncertainty and unfamiliarity. T
8 Demonstrate resourcefulness and entrepreneurship T

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content could include:

Portfolio Development and Presentation
CVs, Personal Marketing and Promotion
Work Skills
Business and Marketing in Digital Media Arts
Opportunities, Entrepreneurship and Employment
Commercial Landscapes and States of Play
Industry and Sector Analysis

Methods of Teaching / Learning

The learning and teaching strategy is designed to teach students how to transfer their existing academic work and experience in the Digital Media Arts, and provide them with the tools to transition into the workplace post-graduation.

The learning and teaching methods include:

Visiting Speakers
CV and Portfolio Development Workshops
Events and Industry Networking where available

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to research and analyse the issues affecting the Digital Arts Media industries in the UK; to determine current and future opportunities in the sectors; and to begin to plan their future careers. This will be in the form of a sector-specific (or organisation-specific) study and presentation. It will also provide students with the opportunity to develop their own portfolios and CVs for presentation and feedback.

Thus, the summative assessment for this module consists of:

Industry Analysis (50%)

This is a short analytical report (2500 approx) which explores a specific sector of the Digital Media industries, or an individual studio or organisation operating within the field. Students will also create a presentation based on their report for feedback.

Personal Portfolio and Presentation (50%)

Consists of a portfolio of creative work undertaken thus far by the student as a promotional tool to potential employers, funders or partners. Includes an up-to-date CV and professional development planning.

Formative assessment and feedback is ongoing, applies to both assignments, and includes:

Continuous formative assessment given through timetabled group discussions and individual tutorials.
Work-in-progress presentations given direct feedback regarding quality, relevance, and currency.

Reading list


Programmes this module appears in

Programme Semester Classification Qualifying conditions
Digital Media Arts BA (Hons) 1 Compulsory A weighted aggregate mark of 40% is required to pass the module
Digital Media Arts with Media Studies BA (Hons) 1 Optional A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.