BUSINESS OF TOURISM - 2017/8

Module code: MAN1066

Module provider

Hospitality & Tourism Management

Module Leader

LI G Prof (Hosp & Tour)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 4

JACs code

N830

Module cap (Maximum number of students)

N/A

Module Availability

Semester 2

Overall student workload

Independent Study Hours: 117

Lecture Hours: 33

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) GROUP PROJECT REPORT (3000 WORDS) 60%
Examination CLOSED BOOK EXAM (1 HOUR) 40%

Alternative Assessment

In cases where the original group project is not suitable for re-assessment (e.g., only one student needs to retake the failed group project), an individual essay of 1000 words will be assigned.

Prerequisites / Co-requisites

None

Module overview

The tourism industry comprises several main sectors, e.g. transport, accommodation, travel distribution, visitor attractions, public-sector organisations, and so on. This module focuses on each sector’s economic and operational characteristics and the ways in which they interact in the production of tourism products and services.

Module aims

This module aims to examine the development, operation, structure, organisation and trends associated with individual sectors in the tourism industry. Each of the sectors under study is analysed in terms of its business characteristics, while the overall aim of the module is to offer a comprehensive introduction to the business of tourism by examining how different sectors operate and interact within the tourism system.

Learning outcomes

Attributes Developed
Identify the key components involved in the study and understanding of tourism, and appreciate the role of these sectors in tourism as a whole KC
Understand the main economic and operating characteristics of the accommodation sector, transport for tourism, travel distribution, visitor attractions and public-sector organisations KC
Identify the major operators and explain the industrial structure of the sectors KC
Evaluate the major influences on the sectors and explain the major trends KC
Develop skills in critical thinking, group-working, communication, academic research and writing PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:


Introduction to tourism
The historic development of tourism as a business sector
Key economic and operational characteristics of the different tourism sectors
Main operators in the tourism industry and their roles
Operational challenges and implications in producing a package of services
The interaction of main sectors in the production and distribution of tourism Additional issues and trends in the business of tourism

Methods of Teaching / Learning

The teaching and learning strategy is designed to provide students with key information about accommodation, transport, travel distribution and attractions in tourism and to encourage them to explore and evaluate the major characteristics and challenges of tourism as a business.

The teaching and learning methods include:


lectures designed to provide a framework of knowledge;
exercises to provide opportunities for students to gather and interpret their own material; and
tasks to challenge their thinking.


Lectures are three hours per week for 11 weeks, and relevant case studies and in-class discussions and presentations are integrated into the lectures.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their insight into the various tourism sectors and the extent to which they have gathered and analysed information individually and collectively.

The assessment for this module consists of: a) a closed-book examination aimed at assessing the students’ understanding of key concepts, issues and trends in several areas of tourism operations; b) a group project designed to encourage students to further explore aspects of the business of tourism through working with their peers.  Each student group will submit a written report of 3000 words. Both formative feedback and summative feedback will be provided on the project. 

Thus, the summative assessment for this module consists of:


a group project designed to encourage students to further explore aspects of the business of tourism through working with their peers. Each student group will submit a written report of 3000 words by Week 10 of the semester.
a closed-book examination aimed at assessing the students’ understanding of key concepts, issues and trends in several areas of tourism operations. The examination takes place during the University examination period.


Formative assessment and feedback

Students are required to submit a project proposal before the final submission of the project report. A project surgery session will be organised to give formative feedback on their research plan based on the submitted proposal. 

Reading list

Reading list for BUSINESS OF TOURISM : http://aspire.surrey.ac.uk/modules/man1066

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.