EVENT DESIGN AND CREATIVITY - 2017/8
Module code: MAN1095
Hospitality & Tourism Management
BERRIDGE GC Dr (Hosp & Tour)
Number of Credits
FHEQ Level 4
Module cap (Maximum number of students)
Overall student workload
Lecture Hours: 22
Tutorial Hours: 11
|Assessment type||Unit of assessment||Weighting|
|Coursework||ESSAY (1500 WORDS)||40%|
|Coursework||CREATIVE DESIGN SOLUTION (EXHIBITION, PRESENTATION OR INSTALLATION)||60%|
Re-submission of electronic version only if resit of CDsis required.
Prerequisites / Co-requisites
The desire to create something remarkable for special occasions is the starting point for event planners and managers. Once an event design has been accepted, creative minds then work closely with service-providers to deliver the concept. This event module explores the role of design in events, introducing an understanding and application of what design is, design principles, design concepts, operational design, theming, staging, and production. Furthermore the module will explore ideas on creativity including developing creative thought, procedures and practices. The module will reflect on design at events as a management tool.
The module aims to teach fundamental skills needed for the development of designs (visual and thematic) for events
To understand the meaning of design
To consider, apply and critically evaluate design concepts at events
To appreciate and be aware of the creativity and its processes
|Discuss the design factors that influence the operation, management, theming and staging of events||CP|
|Observe and employ the process of creativity within an event context/setting||CT|
|Examine the ways in which the design of event settings impacts upon stakeholders||P|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Indicative content includes:
What is design?
Principles of event design
Event design concepts and blueprints
Designing event messages and meaning
Exhibition, conferences and themed event design
Understanding and exploring creativity
Developing creative processes
Creative bidding and pitching for events
Designing memorable events
Articulating the event vision
Methods of Teaching / Learning
The teaching and learning strategy is designed to encourage an understanding of the origins and development of design and creativity; develop a knowledge of the principal areas of event design and creativity and the application of these principles of design in practice.
The teaching and learning methods include the use of one lectures to illustrate general principles supported by one hour seminars, which will demonstrate the practical application. A range of methods will be incorporated, such as appropriate video footage, case studies and seminar exercises.
The assessment strategy is designed to provide students with the opportunity to demonstrate a detailed and accurate understanding of the design, creativity and the role they play in event creation.
The essay will explore theoretical ideas and approaches to the concept of event design and the Creative Design Solution will enable creativity to be put into practice.
Reading list for EVENT DESIGN AND CREATIVITY : http://aspire.surrey.ac.uk/modules/man1095
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.