ECONOMICS FOR LEISURE & TOURISM - 2017/8

Module code: MAN2126

Module provider

Hospitality & Tourism Management

Module Leader

CHEN L Dr (Hosp & Tour)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 5

JACs code

L110

Module cap (Maximum number of students)

N/A

Module Availability

Semester 1

Overall student workload

Independent Study Hours: 117

Lecture Hours: 22

Tutorial Hours: 4

Laboratory Hours: 7

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) GROUP PROJECT REPORT (3000 WORDS) 60%
Examination CLOSED BOOK EXAM (1 HOUR) 40%

Alternative Assessment

In the event that a group project is not suitable for re-assessment, an individual report of 1000 words will be assigned.

Prerequisites / Co-requisites

None

Module overview

This module attempts to critically apply the principles of economics in the business of leisure and tourism. The module provides students with opportunities to develop their understanding of key aspects of economics and quantitative economic analysis skills applicable to the leisure and tourism industry.

Module aims

The aim of this module is to offer an understanding of practicalities of economics in the leisure and tourism industry. Students will examine the factors determining the demand and supply of tourism goods and services, and how tourism organisations are affected by the competitive and macroeconomic environments internationally. In doing so, students will be enable to analyse and interpret economic data to facilitate the decision-making process of stakeholders in the leisure and tourism industry.

Learning outcomes

Attributes Developed
Understand the key concepts and principles of leisure and tourism economics KC
Appreciate the specific features of tourism products and services and the ways in which leisure and tourism businesses operate KC
Analyse the decision-making process of leisure and tourism organisations KC
Develop quantitative skills for economic analysis in demand forecasting and planning PT
Conduct economic analysis to support the decision-making process of stakeholders in the leisure and tourism industry by using empirical data. KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:


Demand: time preference, elasticity and forecasting
Supply and costs of tourism firms
Market structure and pricing
Tourism market intervention
Investment
Income, employment and prices
Economic growth and revival
The balance of payments and exchange rates
Environmental economics and sustainable development

Methods of Teaching / Learning

The teaching and learning strategy is designed to:


Provide students with key knowledge of leisure and tourism economics;
Encourage students to critically apply the principles of economics in the context of the leisure and tourism industry;
Develop students’ quantitative skills to analyse and interpret empirical data related to leisure and tourism economics to support management, marketing and policy decisions.


The teaching and learning methods include:


Weekly 2-hour Interactive lectures to provide a framework of knowledge with class discussions and illustrations of real-world case examples.
Weekly 1-hour interactive tutorials including both classroom-based case discussion sessions and lab-based sessions to offer quantitative skills training using applied case studies and empirical data.
Guest lectures to enhance students’ understanding of the applications of economic theories in leisure and tourism practices.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their understanding of the principles of leisure and tourism economics and the extent to which they are able to conduct economic analysis to support the decision-making process. Thus, the summative assessment for this module consists of:


A group project report (60%) of 3000 words designed to encourage students to demonstrate their  ability to analyse and interpret empirical data to support the decision-making process of stakeholders in the leisure and tourism industry;
A closed-book examination (40%) aimed at assessing students’ understanding of the key concepts and principles of economics in the context of leisure and tourism industry.


Formative assessment and feedback will be organised during the semester. Students will be required to submit a report outline. Feedback on how to improve the work will be provided by the lecturers. 

Reading list

Reading list for ECONOMICS FOR LEISURE & TOURISM : http://aspire.surrey.ac.uk/modules/man2126

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.