CURRENT ISSUES IN HOTEL DEVELOPMENT AND MANAGEMENT - 2017/8

Module code: MAN2128

Module provider

Hospitality & Tourism Management

Module Leader

GANBERT S Miss (Hosp & Tour)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 5

JACs code

N862

Module cap (Maximum number of students)

40

Module Availability

Semester 2

Overall student workload

Independent Study Hours: 110

Lecture Hours: 22

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework INDIVIDUAL REFLECTIVE ESSAY (1000 WORDS) 30%
Project (Group/Individual/Dissertation) FULL INDIVIDUAL PROJECT BASED ON FIELDTRIP (2000 WORDS) 70%

Alternative Assessment

Not applicable

Prerequisites / Co-requisites

Due to capacity restraints on this module there is a cap of 40 students. Allocation is made on a first-come-first-serve basis at time of optional module selection

Module overview

The module is centred on a domestic (UK-based) fieldtrip to a hospitality destination. This may include locations where hotels and food service businesses are significant sources of income and also where hospitality businesses are an important part of the local economy. It will give students the opportunity to see the complex issues involved in hospitality and food service, including ethics, marketing and sustainability.

Module aims

The aim of this module is to allow students to evaluate the various theories learned in earlier modules in practice. These will include management modules and hospitality-specific modules, and also the application of some research methods to collect, analyse and present data. Students are expected to critically analyse the practical issues identified as a result of hands-on-experience and observation, and how these relate to ideals presented in taught modules.

Learning outcomes

Attributes Developed
Apply theoretical knowledge on hospitality management by examining a specific geographical location KC
Critically evaluate the wider impacts of hospitality businesses at a destination KC
Identify key stakeholders in hospitality business and policy and their interactions KC
Identify and evaluate different hospitality planning and marketing objectives and strategies KC
Have a critical understanding of the role of destination branding and promotion, as it applies to hospitality offers KC
Propose strategic hospitality management and marketing objectives and to key stakeholders KCP
Reflect on the extent to which theory applies in practice PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

The module focuses on:


Hospitality management (e.g. service providers, visitor attractions, industry regulation, monitoring)
Hospitality business planning and development
Hospitality marketing, including interaction with marketing of the destination
Sustainability in the context of hospitality-related businesses

Methods of Teaching / Learning

*** Please note that the fieldtrip is an essential part of this module and that the cost of the trip has to be covered by the participating students ***

The module is based on the practical application of knowledge acquired in compulsory modules in the IHM programme. As such, the majority of the module is based on directed fieldwork at a destination, and problem-based learning using the destination as a case study. These approaches will allow students to apply and evaluate theory in practice, whilst conducting a prescribed project. Students will work in small groups on a specific project, but will write up the project individually. Delivery includes, however, three, 3 hour lectures prior to the fieldtrip to establish the theoretical background and brief students about module aims, structure and assessment. These will also seek to develop students’ critical ability, through in-class discussions and case studies. There may be Guest lectures with local hospitality academics and key industry contacts and stakeholders at the chosen destination to provide insights into the specific issues concerning the destination. Web-based learning support and electronic resources will also be provided. 

On return, there will be a debriefing session where students will discuss and present their key findings (see below), before completing their report.

Assessment Strategy

The assessment strategy aims to develop students’ skills in critical appraisal of a practical topic, based on the use of appropriate research strategies using both primary and secondary data and application and evaluation of previously learned theory. The assessment will evaluate students’ knowledge and critical understanding, their ability to collect, analyse and present data and their ability to apply theory to practice.

Students will write an individual report, based on their group evaluation of the destination (1000 words). On return from the fieldtrip, students will be asked to present their key findings in a workshop, where they will receive formative feedback to improve their report before final submission.

The second written piece of assessment is a 2000 word reflexive essay.

Reading list

Reading list for CURRENT ISSUES IN HOTEL DEVELOPMENT AND MANAGEMENT : http://aspire.surrey.ac.uk/modules/man2128

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.