IMAGINEERING EVENTS THEMES AND EXPERIENCES - 2017/8

Module code: MAN2140

Module provider

Hospitality & Tourism Management

Module Leader

LUNT TJ Dr (Hosp & Tour)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 5

JACs code

N820

Module cap (Maximum number of students)

N/A

Module Availability

Semester 1

Overall student workload

Lecture Hours: 22

Seminar Hours: 11

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework REFLECTIVE REPORT ON EVENT EXPERIENCE INDIVIDUAL (1500 WORDS) 50
Coursework PLANNING DOCUMENT ON EVENT EXPERIENCE STRATEGY – GROUPS – (3000 WORDS) 50

Alternative Assessment

Not applicable

Prerequisites / Co-requisites

MAN1095 (Event Design and Creativity) is a pre-requisite for this module

Module overview

The growth of the experience economy and its relevance to events has led to a need for a greater understanding of the experiences people get from attending events.  This module explores how events engage the senses and enhance experiences leading to emotive changes.

Drawing upon experience ideas (imagineering)  and frameworks (experience realms) students will, through experiential study and visit (s) to events,  analyse event settings and environments and explore the impact these have on attendees This can include amongst other things lighting, decor, furniture, sound, smell, size & shape, it can also include the products or commodities we may use during the experience (clothes, equipment). It can also embrace social and cultural values that have been placed upon the particular experience, or psychological ideas about the perception we may have of an experience. The module will enable students to prepare their initial concept for staging a live event in semester 2.

Module aims

To understand the meaning of experience

To apply concepts and theories towards the visualisation, perception and analysis of event experience environments

To use group idea-generation technique to question the way things are, and seek to provide ‘perfect' experience solutions

Learning outcomes

Attributes Developed
Use theoretical models to understand and analyse the experiential nature of event environments KCT
Assess the range of factors controlling the experience environment CP

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:


Events and the Experience Industry
Exploring the Experience Economy
Understanding Experience Models and Frameworks
Conceptualising Experiences
Conducting Sensory Analysis:The measuring of the event experience
Nature of individual and collective festival and event experiences and the emotional and symbolic meanings
Exploring the Eventscape
The transformative effects of events
Developing Event Bidding and Pitching
Analysing Event Interaction and Experience
Exploring the use of Themes

Methods of Teaching / Learning

The teaching and learning strategy is designed to:


Increase students understanding of the nature of experience 
Increase students ability to analyse event experiences 
Increase students ability to synthesise material  
Increase students confidence in presenting their ideas
Increase students ability to work independently and in groups


The teaching and learning methods include:


Interactive lectures with support material and reinforcement (lectures in 3 hour blocks weekly)


Experiential site visits


Group work
Formative feedback sessions –this will be provided through group work and presentations in class where students will also be asked to critically comment on each other’s performance.
Case studies
Guest lectures to provide links between theory and practice

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate a detailed and accurate understanding of theory, models and frameworks of experience and their application for events.

Assessment Strategy: The assessment strategy is designed to allow students to demonstrate that they have achieved the module learning outcomes.

It comprises a 1500 word individual reflective account of an event experience using a specific analytical model for analysis.

The 3000 word group planning document that maps out an Event Experience Strategy for your specific event.  For this assessment you should provide a clear set of plans as to how you will create and manage the range of event experiences for your guests/attendees. Where relevant this should include reference to practical, legislative and technical information.

Reading list

Reading list for IMAGINEERING EVENTS THEMES AND EXPERIENCES : http://aspire.surrey.ac.uk/modules/man2140

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Event Management BSc (Hons) 1 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.