INTERNATIONAL RETAILING - 2017/8
Module code: MAN3107
Surrey Business School
WOOD SM Prof (SBS)
Number of Credits
FHEQ Level 6
Module cap (Maximum number of students)
Overall student workload
Independent Study Hours: 120
Lecture Hours: 22
Tutorial Hours: 11
|Assessment type||Unit of assessment||Weighting|
|Coursework||GROUP REPORT (3000 WORDS)||40%|
|Examination||2 HOUR EXAM (CLOSED BOOK)||60%|
Individual essay (2,000 words)
Prerequisites / Co-requisites
Internationalisation is a substantive feature of the retail industry. This can be witnessed in, among other aspects, growing international retail competition and international retail knowledge and capital flows. Its effects can be identified through the analysis of both developed and developing markets. Considerable academic and practitioner interest surrounds international retailing; providing a multi-disciplinary body of knowledge to inform the retail and related business industry leaders of tomorrow.
To enable students to develop an appreciation of the extent and characteristics of international retailing.
To provide insight into the management issues faced in the retail internationalisation process.
To enable the development of an appreciation of the characteristics of both developed and developing retail markets.
To introduce students to the key theoretical frameworks of retail internationalisation, and to assist them in developing a critical evaluation of these in the context of current research and commercial developments.
|Demonstrate a comprehensive and detailed knowledge of the international dimensions to retail activity.||K|
|Select and apply appropriate techniques to assess retail internationalisation and critically analyse the results.||KCPT|
|Demonstrate a command of retail internationalisation theories to reflect both their value and limitations in practical application.||KCPT|
|Demonstrate a capacity to analyse and synthesise data and concepts related to international retailing.||KCPT|
|Demonstrate creativity and professionalism in the execution of small group project work.||PT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Indicative content includes:
An Overview of International Retailing
Retail Internationalisation Theory
International Retailer Expansion Formats, Approaches and Patterns
Society and Culture in International Retailing
Regulation and Market Structure
Market Selection and Sourcing & Supply Chain Management
International Retail Divestment and Learning from “Failure”
NB: this is for indicative guidance only and subject to minor revision
Methods of Teaching / Learning
The learning and teaching strategy is designed to:
The lecture programme provides a framework of knowledge upon which students can base their learning and develop their understanding through a structured seminar programme, small group work, guided learning and independent study.
The learning and teaching methods include:
lectures, seminar work, practical case studies, guided learning, independent learning and guest speakers. Students will receive formative feedback, including discussions in seminars.
The module is supported by additional reading material and other media, and discussion/feedback forums in Surreylearn.
The module timetable is organised around one two hour lecture class and a one hour seminar class each week.
The assessment strategy is designed to:
The group project work consists of an applied research essay. This will consist of one or more applied case studies examining international retail strategy and must be embedded within the academic literature as well as practical industry insight. It provides an opportunity to assess learning outcomes numbered: 1, 2, 3, 4, 5 listed above.
The examination will be essay-based where students have the opportunity to choose from a list of questions. These questions will assess both the students’ theoretical and practical knowledge as well as their ability to critically analyse. This component of assessment provides an opportunity to assess learning outcomes numbered: 1, 2, 3, 4 listed above.
Thus, the summative assessment for this module consists of:
Group Essay (3,000 words) will be set in Week 1 and handed in approx. Week 9 (normally the week immediately after the Easter vacation)
Examination (2 hours – 2 essay questions from a choice of 4) will occur in the exam period following Week 11.
Formative assessment and feedback
Student will receive feedback throughout the module. Particularly:
Early in the module (around Week 4 there will be a feedback session on group work proposals with the module convenor)
Students will receive written feedback on their group essays.
Feedback and discussion will occur during student seminar sessions each week.
The module convenor will be accessible through the module for feedback during taught periods and during student office hours.
Reading list for INTERNATIONAL RETAILING : http://aspire.surrey.ac.uk/modules/man3107
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.