Module code: MAN3110

Module provider

Surrey Business School

Module Leader


Number of Credits


ECT Credits



FHEQ Level 6

JACs code


Module cap (Maximum number of students)


Module Availability

Semester 2

Overall student workload

Independent Study Hours: 117

Lecture Hours: 22

Tutorial Hours: 11

Assessment pattern

Assessment type Unit of assessment Weighting
Examination 2 HOUR FINAL EXAM 60%

Alternative Assessment

Individual case analysis (2,500 words) to be assessed according to the same criteria of the group analysis mentioned.

Prerequisites / Co-requisites


Module overview

This module analyses emerging markets’ commercial realities, national cultures, and business negotiation styles within the context of a global economy. It looks at specific cases including the BRIC economies (Brazil, Russia, India, and China). The module focuses on the opportunities and challenges that multinationals face when doing business and investing in emerging markets, and provides students with the necessary analytical skills to assess emerging markets for potential entry. Furthermore, it deals with the features and strategies of emerging market multinationals and their entry strategies into both developed economies and other emerging markets.

Module aims

to provide students with an overview of significant theoretical models related to doing business in emerging markets,

to enable students to develop an understanding of the strategic issues and dilemmas managers face in their efforts to expand into or from emerging markets,

to provide students with a solid understanding of the commercial realities and national cultures in emerging markets,

to develop students' analytical skills to assess the way in which multinationals from emerging markets can expand into developed economies as well as other emerging markets and

to enable students to critically analyse the characteristics of emerging markets and appreciate the potential and difficulties in formulating and implementing strategies to successfully operate in them.

Learning outcomes

Attributes Developed
Undertake an emerging market analysis KC
Have an understanding of the main international business theories that apply to investment and expansion decisions related to emerging markets K
Make informed investment decisions in emerging markets P
Have an understanding of the key features of the most important emerging markets K
Identify, synthesise, structure and critically evaluate information regarding the module topics from academic books, academic journal and secondary data T
Communicate ideas effectively in writing T

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:

What are emerging markets?

The determinants of the attractiveness of emerging markets

Targeting emerging market clients

Multinationals based in emerging markets

The internationalization of emerging market multinationals

Multinationals from developed economies operating in emerging markets

Emerging markets I: The case of China

Emerging markets II: The case of India

Emerging markets III: The case of Brazil

Emerging markets IV: The case of Russia

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

introduce alternative theoretical approaches to the process of internationalising into and out of emerging markets,
critically understand and evaluate the strategic issues and dilemmas that concern the development of firms in emerging markets,
exercise judgement over a range of strategic solutions available in the formulation of internationalising strategies.

Students are expected to undertake regular reading of the topics discussed during each session.

The learning and teaching methods include:

Each session consists of two parts.
Part 1 consists of an interactive lecture aimed at providing students with the knowledge of relevant theories (2 hour lecture per week). The lecture also includes class discussion.
Part 2 is aimed to be practical and interactive (1 hour tutorial per week). Students will be encouraged to put their knowledge to practice by analysing cases and illustrative emerging market analyses.

The teaching and learning methods will be supported by Surreylearn, where lecture materials and other relevant information on the module will be made available on a weekly basis.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate

an understanding of the processes and strategies of internationalisation into and out from emerging markets;
an understanding of the theoretical approaches to analysing emerging markets;
the ability to apply the theoretical framework to a real business context in an emerging market;
the ability to identify and critically evaluate strategic issues and dilemmas that managers face in their internationalisation efforts into and out of emerging markets;
the ability to apply the theory in a critical and constructive way in order to solve strategic issues and/or balance strategic dilemmas posed by emerging markets
their capability to identify, synthesise, structure and critically evaluate information regarding the selected case and to communicate ideas effectively in writing

Thus, the summative assessment for this module consists of:

Coursework: group written report consisting of a case analysis related to a specific emerging multinational enterprise. The project should consist of 2,500 words (40%).
Final exam (60%)

The deadline for submitting the coursework is in week 8.

Formative assessment and feedback

Prior to the assignment, lecture time will be spent discussing the assignment and feedback process;
Students will be encouraged to discuss their ideas regarding the coursework in a meeting with the module leader/contributor;
Feedback will be provided in print within three weeks of submission of the assignment. It will identify strengths and areas for improvement. It will offer guidance on what students can do to improve in the future in the light of links to clear assessment criteria;

The students will also have the opportunity to discuss comments on assessments after they have received feedback.

Reading list


Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.