Module code: MAN3111

Module provider

Hospitality & Tourism Management

Module Leader

EVES A Prof (Hosp & Tour)

Number of Credits


ECT Credits



FHEQ Level 6

JACs code


Module cap (Maximum number of students)


Module Availability

Semester 2

Overall student workload

Independent Study Hours: 120

Lecture Hours: 22

Tutorial Hours: 5

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) INIDIVIDUAL PROJECT (2500 WORDS) 100%

Alternative Assessment

Not applicable.

Prerequisites / Co-requisites


Module overview

The module focuses on issues central to innovation and the development of new products in the food and food services industries. It discusses technical issues to accelerate the development process and management strategies to reduce cost and reduce failure rates. The module requires students to integrate a number of aspects of their programme, to investigate the feasibility of a new product concept.

Module aims

Define innovation and new product development and analyse the factors that determine its success.

Provide a comprehensive understanding of various disciplines applied in various phases of new product development.

Learning outcomes

Attributes Developed
Have a comprehensive knowledge of innovation and the food product development process K
Be able to critically evaluate the influence of consumers on the direction of new product and service development CPT
Be able to critically assess and evaluate strategies adopted by management in the development of new product lines CP
Be able to critically evaluate product/service proposals CP
Be able to research a new product concept using appropriate methods and produce a coherent and detailed project report critically evaluating the evidence collected to support a go/no go conclusion. CPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:

Overview of innovation and product development: definition and drivers
Product life cycles
Project management
Application of market research in product development
Application of sensory analysis and consumer research in product development
Food trends and product development

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

The teaching and learning strategy is designed to introduce and expose students to the multidimensional and multidisciplinary nature of the various factors that drive product and service development schemes, and the roles played by science, technology and management to achieve this goal. Emphases will be placed on the high risk and failure rates of schemes, and strategies currently being adopted to minimise such problems.

The learning and teaching methods include:

The teaching and learning methods include framework lectures (2 hours per week), tutorials (1 hour every other week) and individual reading and study. Tutorials introduce the methods used to test the product concept and give students the opportunity to present their findings and get feedback prior to submission of their assessed work. Tutorial time (one hour every other week) is also set aside to allow students time to collect the data required to complete the assessment. This is a guided approach, where students are given clear instructions on the data required, and how it should be collected. Data collection to inform the report is collected as a small group, but the report is written up individually.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their understanding of the various disciplines used in analysing the feasibility of a new product, to use the methods commonly employed to make such a decision and to analyse the data so collected in order to come to a meaningful decision.

Thus, the summative assessment for this module consists of:

The summative assessment is a 2500 word report, which is built up through the course of the module.

The assessment is designed to allow students to demonstrate that they have achieved the module learning outcomes, illustrating their understanding and their ability to collect and critically assess different sources of data. The assessment is provided in week 1 of the module, and is usually submitted in week 12.

Formative assessment and feedback

Verbal formative feedback is provided in tutorials where students present the data they have collected, and conclusions drawn (every other week). Students also learn from the approaches used by their peers, and feedback given to peers. They thus receive extensive formative feedback across the course of the module that directly informs their summative assessment. The presentations are a group exercise, and feedback is provided to the group. The write up of the final report is, however, individual, allowing the individual efforts of students to be recognised. 

Reading list


Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.