HOSPITALITY EVENTS MANAGEMENT - 2017/8

Module code: MAN3128

Module provider

Hospitality & Tourism Management

Module Leader

ALCOTT PJ Dr (Hosp & Tour)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 6

JACs code

N862

Module cap (Maximum number of students)

48

Module Availability

Semester 1

Overall student workload

Independent Study Hours: 25

Lecture Hours: 12

Tutorial Hours: 15

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework THE EVENT MANAGEMENT PLAN (2,500 WORDS), GROUP WORK INCLUDES REFINED EVENT PROPOSAL 35%
Practical based assessment THE LIVE EVENT PROJECT, GROUP WORK 20%
Coursework THE POST-EVENT EVALUATION REPORT (1,000 WORDS), GROUP WORK 20%
Coursework THE REFLECTION ON PROFESSIONAL PRACTICE REPORT (1,500 WORDS), INDIVIDUAL WORK 25%

Alternative Assessment

PLEASE NOTE – Students failing any element of assessment for this module will be required to complete an individual assignment covering elements that they failed. The exception to this is the Live Event Project – in this case the student would be required to attend an event and produce a research report covering all elements of the event management including: pre-event marketing to customers and event day communications, the design and creativity evident in all aspects of the event, the suitability of the venue and production resources utilised, the quality of the visitor management and levels of service, the management of the safety and security of visitors the venue and staff and finally the overall visitor experience and levels of satisfaction. This report will be a 3,000 word observational report and will be presented in a formal report structure and be written in the third person passive tense. The report will contain strong links made between the writer’s observations and experiences as a visitor and applicable areas of theory and literature, key areas of law regulations, official Guidance Documents and industry best practice. Evidence of actual attendance of the event will be required to be provided within the Appendices and this could include evidence of purchase of tickets, photos of the writer within the internal event venue or arena etc. NB: The event must be a public event that requires the purchase of a ticket and is aimed at attracting an audience larger than 500 visitors. The event case study must need key definitions of being a ‘special event’; such an event can be a large sporting event, a concert, a conference or a trade or consumer exhibition being staged for no more than 3 days.  The ‘event’ cannot be a visit to a nightclub, a show, a wedding or private event nor can it be an arts or museum exhibition. In short the student must ensure that the event conforms to the notion of that of being a ‘special event’ and it will be the students responsibility to clarify with the module leader that the event they are thinking of attending meets the requirements of being a suitable event for this assignment.

Prerequisites / Co-requisites

Due to capacity constraints, the number of students able to enrol on this module will be capped at 48.

Module overview

Hospitality Events Management aims to increase student knowledge and understanding of Hospitality Operations, through project management of an event.  The module will focus on key project management tools and a range of possible interventions will be discussed. 

Module aims

This module aims to provide students with a professional approach and sound working knowledge of the management and the mechanics of Managing Events.  

Learning outcomes

Attributes Developed
Plan and manage a hospitality event project to a professional standard KP
Develop and execute an event management plan together with an industry standard risk assessment KC
Evaluate events in terms of conceptual attractiveness, financial success, planning and operational delivery, pre and post-event variance analysis, sustainability, and ethics  T
Identify aspects of their personal and professional development         

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:

Project Management planning to include: 


Site visit
Site evaluation
Logistics planning
Supplier selection
Inventory management
Cost control
Risk Analysis


Event marketing planning to include: 


Concept development
Feasibility study
Designing the Servicescape
Promotional planning
Budgeting 


Event Day management to include: 


Ticketing
Safety Management and Security
Cost control
Variance analysis
Service and product delivery
Quality Management
Service failure/recovery
Customer feedback
Post Event review


PPD to include;


Reflection on aspects of personal and professional development

Methods of Teaching / Learning

The learning and teaching strategy is designed to: create an environment where students can apply theoretical processes and practices by planning, organising, operating and evaluating a real and dynamic event operation. This will require students to create and develop a Event Feasibility Plan, develop budgets, apply sales and marketing concepts, handle cash and build a profit and loss statement and then draw up the Event Management Plan that will set out a clear plan for the event operations, the roles and responsibilities, logistics and management of event attractions etc and a clear and achievable timeline through the event and contingency and emergency plans. Students will need to use negotiating skills to secure venues from venue managers and sponsorship from local companies. Students will need to apply personnel management techniques to achieve a successful event. Students will reflect on these activities following the event and be able to further evaluate their own strengths and weaknesses as well as those of their group.

The learning and teaching methods include: 


interactive lectures, support material and reinforcement 
key areas and signposts to enquiry based learning
practical project and reflective practice
individual and group presentations and small feedback sessions


The learning and teaching methods include:


Lectures, tutorials, workshops, field studies, independent study and operational practice.
Lectures are front loaded into the first weeks then they become workshops
Field studies commence following the submission of the feasibility plan

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module. Thus, the summative assessments for this module will consist of:

 

The Summative assessment for this module will consist of:

 

The Event Feasibility Study Presentation Pitch (Group)

You will be required to Pitch your ideas to an events approval panel consisting of module teaching staff and invited industry practitioners. You will be required to make a Presentation and Pitch your idea to event staff and any invited industry practitioners. This should cover the topics pertinent to the event and its delivery studied in semester one and also the key issues of the concept for the event, the attractiveness of the event concept to target markets, the events design and theming, the  resources requirements and an estimate of costs, areas of potential income and an overview of areas of risk . The Pitch should last for 25 minutes with further time given for in-depth questions from teaching staff and other participants. This pitch should be seen as an exercise to fully explain the nature of the event and its feasibility. All team members must contribute equally to the pitch.

 

The Formative assessment for this module will consist of:

 

CW1 Event Management Plan (Group) 35%.                                                                              

The student groups will provide a full Event Management Plan covering a wide range of aspects from event schedules to event operations and safety and risk management. To be submitted in week 7 of the semester and has a word limit of 2,500 words. Feedback and marks will be given in the following weeks.

 

 

CW2 Live Event Project (Group) 20%.                                                              

The student groups will provide a final updated event risk assessment 48 hours prior to the set event date and then deliver the live event project as per the Event Management Plan. The Live Event will be staged within the weeks 8, 9, 10, or 11 (depending on the module schedule and event date).

 

CW3 The Post-Event Evaluation Report (Group) 20%.          

The student groups will provide concise post event reports on key aspects of the events success or otherwise. Key areas will include the popularity of event concept within the competitive event environment, the suitability and quality of the venue and production and HR management, the success of the marketing and finance and budget management. To be submitted in week 11 or 12 and has a word limit of 1,500 words.

 

CW4 The Individual Reflective Report (individual) 25%.

Individual students will provide a report that focuses on their experience of working within a group in its mission to stage the live event. The areas of focus will include learning, reflective learning, learning styles, work-based learning, teamwork, role preferences, administration, management and leadership. To be submitted in weeks 11, 12 or 13 and has a word limit of 1,500 words. 

 

Formative assessment and feedback

During the development of the feasibility study each group will receive verbal feedback about their ideas and plan. The Event Management Plan is a working document that will once submitted continue to evolve in line with advancements in the planning up until the delivery of the event; hense these is a requirment that a final risk assesment be submitted no less than 48 hours prior to the event and once all final planning has been completed and reviewed.

 

In weeks 3, 4 or 5 the event feasabilty studies will be verbaly presented to a pannel of teaching staff and invited industry practitioners. This feedback can then be incorporated in planning and the Event Management Plan prior to the submission of this document in weeks 6, 7 or 8  .  Verbal feedback will continue via weekly workshops up until the event is delivered. A tutor will attend and assess the event and give support and feedback during the operations, highlighting any issues that might be improved upon or be included in the post event reporting. Following the submission of the post event report each group will have a 15 minute feedback and evaluation meeting to discuss the event per se and the marks awarded. The reflective report will be supported by examples of effective reflective writing and marked against the criteria provided to the students.

Reading list

Reading list for HOSPITALITY EVENTS MANAGEMENT : http://aspire.surrey.ac.uk/modules/man3128

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.