INNOVATION IN AIR TRANSPORT - 2017/8
Module code: MAN3143
Hospitality & Tourism Management
LEI Z Dr (Hosp & Tour)
Number of Credits
FHEQ Level 6
Module cap (Maximum number of students)
Overall student workload
Lecture Hours: 22
Seminar Hours: 11
|Assessment type||Unit of assessment||Weighting|
|Project (Group/Individual/Dissertation)||GROUP PROJECT (POWERPOINT PRESENTATION)||40%|
|Coursework||INDIVIDUAL ASSIGNMENT (2000 WORDS)||60%|
When it is not possible to re-assess in the same format as the original assessment, i.e. group presentation, an alternative individual essay (max. 1500 words) will be applied.
Prerequisites / Co-requisites
The module examines key drivers of innovation and the role that innovation plays in enhancing business performance in the air transport industry.
Give students an understanding of the role that innovation plays in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer satisfaction in the air transport industry
Provide students the theoretical and practical understanding of key drivers of innovation and examine the link between innovation and improved business performance in the air transport industry
|Critically evaluate the role of innovation plays in enhancing business performance in the air transport industry||KCT|
|Understand key drivers of innovation from theoretical perspective||KCT|
|Understand innovation as a key tool for business to gain competitive advantage in an increasingly competitive environment||KCT|
|Communicate knowledge of innovation in air transport orally, visually and textually||KCPT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Indicative content includes:
Business model innovation in the airline industry
Airline alliances and equity partnership
Innovation in airline e-commerce
Airline ancillary revenue
Innovation in airport operations
Smartphone and social media in the air transport industry
Emerging technology in the air transport industry
Methods of Teaching / Learning
The learning and teaching strategy is designed to:
Develop students’ ability to understand and engage with innovation in the context of air transport studies.
The learning and teaching methods include:
Lectures to illustrate theories and approaches.
Seminars to facilitate student discussions
These will be delivered as a 2-hour lecture and 1 hour seminar, on a weekly basis x 11 weeks
Lecture notes will be made available in advance of lectures via SurreyLearn.
The assessment strategy is designed to provide students with the opportunity to demonstrate their understanding of innovation in air transport through writing, visuals and oral presentations skills.
Thus, the summative assessment for this module consists of:
A group project comprised of making a powerpoint presentation, with assigned time for presentation and Q&A , is worth 40% of the module mark. This piece of assessment allows students to use visuals and oral presentation skills to communicate their understanding of innovation in the air transport industry at the mid-point of the semester.
The second 60% is based on a 2000-word individual assignment that will allow students to demonstrate their understanding of innovation in the air transport industry through writing.
Formative assessment and feedback
Feedback will be given verbally in each session through discussion of key topics and questions. Written feedback will be given on the group presentation and the assignment through SurreyLearn.
Reading list for INNOVATION IN AIR TRANSPORT : http://aspire.surrey.ac.uk/modules/man3143
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.