INNOVATION IN AIR TRANSPORT - 2017/8

Module code: MAN3143

Module provider

Hospitality & Tourism Management

Module Leader

HARES AE Dr (Hosp & Tour)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 6

JACs code

N853

Module cap (Maximum number of students)

N/A

Module Availability

Semester 2

Overall student workload

Lecture Hours: 22

Seminar Hours: 11

Assessment pattern

Assessment type Unit of assessment Weighting
Project (Group/Individual/Dissertation) GROUP PROJECT (POWERPOINT PRESENTATION) 40
Coursework INDIVIDUAL ASSIGNMENT (2000 WORDS) 60

Alternative Assessment

When it is not possible to re-assess in the same format as the original assessment, i.e. group presentation, an alternative individual essay (max. 1500 words) will be applied.

Prerequisites / Co-requisites

None.

Module overview

The module examines key drivers of innovation and the role that innovation plays in enhancing business performance in the air transport industry. 

Module aims

Give students an understanding of the role that innovation plays in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer satisfaction in the air transport industry

Provide students the theoretical and practical understanding of key drivers of innovation and examine the link between innovation and improved business performance in the air transport industry

Learning outcomes

Attributes Developed
Critically evaluate the role of innovation plays in enhancing business performance in the air transport industry KCT
Understand key drivers of innovation from theoretical perspective KCT
Understand innovation as a key tool for business to gain competitive advantage in an increasingly competitive environment KCT
Communicate knowledge of innovation in air transport orally, visually and textually KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:


Business model innovation in the airline industry
Low-cost carriers
Network carriers
Airline alliances and equity partnership
Innovation in airline e-commerce
Airline ancillary revenue
Innovation in airport operations
Smartphone and social media in the air transport industry
Emerging technology in the air transport industry

Methods of Teaching / Learning

The learning and teaching strategy is designed to:


Develop students’ ability to understand and engage with innovation in the context of air transport studies.


The learning and teaching methods include:


Lectures to illustrate theories and approaches.
Seminars to facilitate student discussions
These will be delivered as a 2-hour lecture and 1 hour seminar, on a weekly basis x 11 weeks
Lecture notes will be made available in advance of lectures via SurreyLearn.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their understanding of innovation in air transport through writing, visuals and oral presentations skills.

Thus, the summative assessment for this module consists of:


A group project comprised of making a powerpoint presentation, with assigned time for presentation and Q&A , is worth 40% of the module mark. This piece of assessment allows students to use visuals and oral presentation skills to communicate their understanding of innovation in the air transport industry at the mid-point of the semester.
The second 60% is based on a 2000-word individual assignment that will allow students to demonstrate their understanding of innovation in the air transport industry through writing.


Formative assessment and feedback

Feedback will be given verbally in each session through discussion of key topics and questions. Written feedback will be given on the group presentation and the assignment through SurreyLearn.

Reading list

Reading list for INNOVATION IN AIR TRANSPORT : http://aspire.surrey.ac.uk/modules/man3143

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Tourism Management BSc (Hons) 2 Optional A weighted aggregate mark of 40% is required to pass the module
International Hospitality and Tourism Management BSc (Hons) 2 Optional A weighted aggregate mark of 40% is required to pass the module
International Tourism Management MBus 2 Optional A weighted aggregate mark of 40% is required to pass the module
International Tourism Management (Dual Degree with SII DUFE) BSc (Hons) 2 Optional A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.