EVENTFUL CITIES AND LEVERAGING EVENTS - 2017/8

Module code: MAN3144

Module provider

Hospitality & Tourism Management

Module Leader

LUNT TJ Dr (Hosp & Tour)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 6

JACs code

N820

Module cap (Maximum number of students)

N/A

Module Availability

Semester 1

Overall student workload

Lecture Hours: 33

Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation ASSIGNMENT 1: 5-10 MIN SEMINAR CONTRIBUTION LEADING A DISCUSSION 30
Coursework ASSIGNMENT 2: REPORT ON A CITY OR REGION’S EVENT STRATEGY (3000 WORDS) 70

Alternative Assessment

Alternative assessment: None

Prerequisites / Co-requisites

None

Module overview

Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities and regions. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban and regional development strategies.

This module analyses the process of cultural event development in relation to city and regional management and marketing and links these processes to their wider cultural, social and economic context. It considers the ways in which impacts of events can be measured, from the largest mega events to small community festivals.  It considers and critically investigates the use of events as a strategic tool using concepts like eventfulness and the creative city. The module also encourages students to reflect on how such strategies contribute to the legacy through a blend of practical and academic analysis, with a selection of major events and festivals.

Module aims

Learning outcomes

Attributes Developed

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:

 



Events, Culture and Urban Development


Events and Ideology


Measuring Economic Impact


Sports Tourism Impacts


Perceptions of Events Impacts


Socio-cultural Impacts


The Legacy of Events


Policy and Strategic use of Events


Impact on Cities& Communities: Regeneration


Forces of Globalisation


Event governance


Methods of Teaching / Learning

The teaching and learning strategy is designed to:

•           Increase students understanding of role of events in urban development

•           Increase students ability to analyse event impacts and legacy

•           Increase students knowledge of events as a strategic and policy tool

 

The teaching and learning methods include:

•           Interactive lectures with support material and reinforcement

•           Group and field work

•           Formative feedback sessions –this will be provided through group work and presentations in class where students will also be asked to critically comment on each other’s performance.

•           Case studies

•           Guest lectures to provide links between theory and practice

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate a detailed and accurate understanding of the concept of eventful cities and the role events play in developing urban cultures.

 

Assessment Strategy: The assessment strategy is designed to allow students to demonstrate that they have achieved the module learning outcomes. It comprises:

1) a short (5-10 min) individual seminar contribution in which the student examines the use of events as a strategic development tool in an urban or regional setting.

2) a 3000 word report (excluding references) based on a critical study of the strategic use of events by a named city or region.

Reading list

Reading list for EVENTFUL CITIES AND LEVERAGING EVENTS : http://aspire.surrey.ac.uk/modules/man3144

Programmes this module appears in

Programme Semester Classification Qualifying conditions
International Event Management BSc (Hons) 1 Compulsory A weighted aggregate mark of 40% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.