EVENTFUL CITIES AND LEVERAGING EVENTS - 2017/8
Module code: MAN3144
Hospitality & Tourism Management
LUNT TJ Dr (Hosp & Tour)
Number of Credits
FHEQ Level 6
Module cap (Maximum number of students)
Overall student workload
Lecture Hours: 33
|Assessment type||Unit of assessment||Weighting|
|Oral exam or presentation||ASSIGNMENT 1: 5-10 MIN SEMINAR CONTRIBUTION LEADING A DISCUSSION||30%|
|Coursework||ASSIGNMENT 2: REPORT ON A CITY OR REGION’S EVENT STRATEGY (3000 WORDS)||70%|
Alternative assessment: None
Prerequisites / Co-requisites
Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities and regions. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban and regional development strategies.
This module analyses the process of cultural event development in relation to city and regional management and marketing and links these processes to their wider cultural, social and economic context. It considers the ways in which impacts of events can be measured, from the largest mega events to small community festivals. It considers and critically investigates the use of events as a strategic tool using concepts like eventfulness and the creative city. The module also encourages students to reflect on how such strategies contribute to the legacy through a blend of practical and academic analysis, with a selection of major events and festivals.
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Indicative content includes:
Events, Culture and Urban Development
Events and Ideology
Measuring Economic Impact
Sports Tourism Impacts
Perceptions of Events Impacts
The Legacy of Events
Policy and Strategic use of Events
Impact on Cities& Communities: Regeneration
Forces of Globalisation
Methods of Teaching / Learning
The teaching and learning strategy is designed to:
• Increase students understanding of role of events in urban development
• Increase students ability to analyse event impacts and legacy
• Increase students knowledge of events as a strategic and policy tool
The teaching and learning methods include:
• Interactive lectures with support material and reinforcement
• Group and field work
• Formative feedback sessions –this will be provided through group work and presentations in class where students will also be asked to critically comment on each other’s performance.
• Case studies
• Guest lectures to provide links between theory and practice
The assessment strategy is designed to provide students with the opportunity to demonstrate a detailed and accurate understanding of the concept of eventful cities and the role events play in developing urban cultures.
Assessment Strategy: The assessment strategy is designed to allow students to demonstrate that they have achieved the module learning outcomes. It comprises:
1) a short (5-10 min) individual seminar contribution in which the student examines the use of events as a strategic development tool in an urban or regional setting.
2) a 3000 word report (excluding references) based on a critical study of the strategic use of events by a named city or region.
Reading list for EVENTFUL CITIES AND LEVERAGING EVENTS : http://aspire.surrey.ac.uk/modules/man3144
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.