DYNAMICS OF BUSINESS EVENTS - 2017/8
Module code: MAN3145
Hospitality & Tourism Management
BERRIDGE GC Dr (Hosp & Tour)
Number of Credits
FHEQ Level 6
Module cap (Maximum number of students)
Overall student workload
Lecture Hours: 33
|Assessment type||Unit of assessment||Weighting|
|Coursework||PLANNING, DELIVERY AND CONTRIBUTION TO A SMALL BUSINESS EVENT||100%|
Alternative assessment: If a resit is required students will have to submit a 3000 word report on successful marketing techniques for business events
Prerequisites / Co-requisites
Business events have been a booming part of the events industry over the past few years with conference and conventions especially offering lucrative potential for event planners.
The module will provide an understanding and overview of this sector a well as examining and analysing key elements in the marketing and production of conferences and business events. It will also focus on the specific factors involved in organising a business event, in particular looking at the resources used to develop events of this type. Using the Meeetings Architecture and Return on Invetsment models it will analyse how business events succeed.
Trends in global business events are changing fast. Corporate priorities, budgets, tastes and fashions are ever changing, such that products and their marketing must constantly adapt in order to prosper in this extremely competitive and dynamic sector of the tourism industry. For this reason, contemporary and future trends inbusiness events are an important focus of this module.
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Indicative content includes:
A Global Industry: Business Dimensions
Business Traveller Motivations
Marketing Business Events
Marketing Environment for destinations and venues
Planning principles and theories
Communications at buisness events
Suppliers and Sales
Meeting Architecure Principles
Using ROI Methodologies
Trends and Future Challenges
Methods of Teaching / Learning
The teaching and learning strategy is designed to:
• Increase students understanding of business events
• Increase students ability to analyse business event pklanning and marketing
• Increase students knowledge of modles for planning and evaluation
The teaching and learning methods include:
• Interactive lectures with support material and reinforcement
• Group work
• Formative feedback sessions –this will be provided through group work and presentations in class where students will also be asked to critically comment on each other’s performance.
• Case studies
• Guest lectures to provide links between theory and practice
The assessment strategy is designed to provide students with the opportunity to demonstrate a detailed and accurate understanding of how business events are planned, marketed and evaluated.
Assessment Strategy: The assessment strategy is designed to allow students to demonstrate that they have achieved the module learning outcomes. This is achieved by planning and contributing to a workshop programme that runs from weeks 6-11. Learning & Teaching will be based on a 3 hour session that is front loaded during weeks 1-4.
From week 6 onwards students will work in small groups to plan a small business meeting and deliver a workshop based on knowledge sharing around business events.
Reading list for DYNAMICS OF BUSINESS EVENTS : http://aspire.surrey.ac.uk/modules/man3145
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.