BUSINESS PLAN - 2017/8

Module code: MAN3147

Module provider

Hospitality & Tourism Management

Module Leader

VAN ACHTERBERGH L Dr (Hosp & Tour)

Number of Credits

15

ECT Credits

15

Framework

FHEQ Level 6

JACs code

N211

Module cap (Maximum number of students)

N/A

Module Availability

Semester 1

Overall student workload

Lecture Hours: 34

Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation Group presentation (Group of 2) 30%
Coursework Feasibility Study (Individual:1500-2500 words) 70%

Alternative Assessment

Prerequisites / Co-requisites

None

Module overview

Students will have the opportunity to learn about the different approaches that aim to answer the question: how do I plan and assess the viability of a new venture? Business plans are essential not just for the successful implementation of start-up ventures, but also for continued business growth, including strategic competitiveness. A good business plan underpins business success on all levels, and becomes a major guideline to sound management practices. All students will find much value in the business principles inherent to the planning process, which will lead to an enhanced commercial understanding.

Module aims

Help students acquire the skills and knowledge necessary to be an effective hospitality, tourism and/ or events entrepreneur or intrapeneur.

Introduce students to the role of SMEs in economic development.

Make students aware of the parameters of an environment which is conducive to entrepreneurial action.

Help students develop a multi-disciplinary and integrative approach to planning and assessing the viability of a new/ existing venture.

The primary aim of this module is to introduce students to the planning process of business, mainly in the hospitality, tourism and event sectors. The module takes a multi-disciplinary approach to understanding these planning issues and students will be expected to integrate all the different disciplines for a holistic understanding.

Learning outcomes

Attributes Developed
Demonstrate an understanding of the scope and use of business plans in industry.
Critically discuss how business plans can be applied to achieve profitability
Discuss aspects which promote and inhibit successful application of business plans
Debate the effectiveness of business plans for their specific purposes
Assess which format and content is appropriate to a particular business plan
Explore the research process necessary to construct a suitable business plan
Synthesise the many different disciplines with the creation of a plan, to demonstrate wider understanding of the key business principles
Understand the technical elements of the business plan, and how to present them effectively
Demonstrate the capacity to produce a suitable, viable and credible business plan

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:



Introduction to business plans


Understanding the planning process




Developing the plan
Legal forms of ownership and intellectual property
Resourcing

Marketing research




Financial forecasting
Recognising necessary information
Buying and valuating a business
Measuring performance
Critically analysing the business plan
Continuous improvement

Methods of Teaching / Learning

The Learning Outcomes methods are met through:


Lectures
Tutorials
Multimedia resources
SurreyLearn
Support materials
Reading
Individual and Group work


In addition, the module convener is accessible throughout the semester to address and clarify questions.  Office hours will be provided.

Assessment Strategy

Assessment is mainly through a individual presentation and a written group report:



The first assessment for this module requires students to individually present a pitch of an initial concept of a start-up business of their choice. The valuable feedback given will be able to further guide their second assignment.


For the second assignment, they will work in small groups to develop a full business plan on one of their chosen business concepts (as in assessment 1).


Reading list

Reading list for BUSINESS PLAN : http://aspire.surrey.ac.uk/modules/man3147

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.