E-BUSINESS - 2017/8

Module code: MANM003

Module provider

Surrey Business School

Module Leader


Number of Credits


ECT Credits



FHEQ Level 7

JACs code


Module cap (Maximum number of students)


Module Availability

Semester 2

Overall student workload

Independent Study Hours: 117

Lecture Hours: 33

Seminar Hours: 6

Assessment pattern

Assessment type Unit of assessment Weighting
Examination EXAM - 2 HOURS - CLOSED BOOK 60

Alternative Assessment

If a student fails the Paired Assignment and subsequently the module, he or she will reattempt the same essay assignment individually.

Prerequisites / Co-requisites


Module overview

Given the ubiquity of electronic technology applications in today’s economy, it is critical for management students to understand e-business activities and their implications to business innovation and competitiveness. This module covers a variety of topics such as e-business technologies, e-business operations and strategies, e-marketing, and e-business innovations.

Module aims

provide students with a comprehensive view of the technological, strategic and operational issues of electronic business

Learning outcomes

Attributes Developed
Understand fundamental concepts of e-business. K
Appreciate the importance of e-business in today's business environment. C
Analyse how organisations can add value through e-business applications. C
Recognize how information technologies (particularly the Internet) support traditional and emergent business activit. K
Understand social, cultural, and technological issues in future e-business development. C
Know the basic steps of starting up an e-business. KP

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:

Fundamental concepts of e-business
e-business objectives and strategy
e-business models
e-business technology infrastructure
Analysis, design, and implementation of e-business applications
E-business innovations and disruptive technologies
Contextual issues in e-business operations
Future prospects and emerging trends

Methods of Teaching / Learning

The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above. 

The learning and teaching methods include:

10 weeks of 3-hour lectures
3 weeks of 1-hour seminar discussion
Online discussions on SurreyLearn

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental e-business concepts and the impact of e-business on business operations and strategies across different industries.  

Thus, the summative assessment for this module consists of:

A paired essay assignment (2000 – 2500 words). Due Tuesday 6th of May 2013.
A 2-hour examination with essay questions.

Formative assessment and feedback

Students will receive advice on assignment essay topic selection and formative feedback on early versions of the work.

Reading list

Reading list for E-BUSINESS : http://aspire.surrey.ac.uk/modules/manm003

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Entrepreneurship MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
Marketing Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module
International Marketing Management MSc 2 Optional A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.