INTERNATIONAL MARKETING MANAGEMENT - 2017/8
Module code: MANM011
Surrey Business School
NURSE JS Ms (SBS)
Number of Credits
FHEQ Level 7
Module cap (Maximum number of students)
Overall student workload
Independent Study Hours: 117
Lecture Hours: 24
Tutorial Hours: 6
|Assessment type||Unit of assessment||Weighting|
|Examination||2 HOUR CLOSED BOOK EXAM||60%|
In the event of a student failing the exam, a re-sit exam will be available in the Summer re-sit period. In the event of a student failing the Coursework element (Group Project) an individual case write up will be used as a summative assessment. The student will be provided with a case with 3 case questions to analyse 3 weeks in advance of the submission date, and a word limit of 1500 words.
Prerequisites / Co-requisites
This module provides students practical and theoretical knowledge of International Marketing in contexts, operations and strategies. It aims to develop students’ critical thinking and ability to apply and adapt theories to cases in international marketing.
Provide students a comprehensive framework of International Marketing.
Initiate students to understand and apply International Marketing theories to cases.
Identify processes, contexts and influences associated with International Marketing strategies.
|Understand the practical and theoretical issues of International Marketing||K|
|Understand the implications of decisions in International Marketing||K|
|Relate understanding and application of the practical and theoretical issues of International Marketing to own background||C|
|Relate application and adaptation of the practical and theoretical from the core modules to cases in International Marketing||C|
|Critically and correctly apply the practical and theoretical issues of International Marketing||P|
|Critically and correctly adopt an analytical approach to topics and decisions of International Marketing||P|
|Be able to write concise reports and discuss concepts of International Marketing.||T|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Global marketing research
Global marketing environment
Choice of which market to enter
Market entry strategies
Global marketing activities/ strategies
Implementing and coordinating the global marketing program
Emerging global marketing issues
Methods of Teaching / Learning
The teaching and learning strategy is designed to develop an understanding of the nature and scope of International Marketing and also develop ability of critically and correctly making decisions in each step during the process of implementing International Marketing. The seminars will be based on International Marketing cases and so will give students practical understanding of actual issues. A two-hour lecture will take place every week and a one-hour seminar biweekly.
There are two assessment components in this module:
A group report, 40% weighting, 2500 words, excluding references, figures, and tables. Group feedback will be available through formal written feedback within the standard Faculty timelines. General feedback on coursework performance will be available via SurreyLearn.
Examination, 60% weighting. Individual feedback will be available subject to arrangement with module convenor. General feedback on exam performance will be available via SurreyLearn.
For both items of assessment, a summary statement of generic feedback and group performance will be supplied to assist the student in reflecting on their own individual performance relative to that of peers.
Formative assessment and feedback
The coursework will be the principal means of providing formative feedback. Students will be given indications of achievement in relation to the assessment criteria published with the brief in week one. This will be supplemented by qualitative feedback.
Reading list for INTERNATIONAL MARKETING MANAGEMENT : http://aspire.surrey.ac.uk/modules/manm011
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.