Module code: MANM011

Module provider

Surrey Business School

Module Leader


Number of Credits


ECT Credits



FHEQ Level 7

JACs code


Module cap (Maximum number of students)


Module Availability

Semester 1

Overall student workload

Independent Study Hours: 117

Lecture Hours: 24

Tutorial Hours: 6

Assessment pattern

Assessment type Unit of assessment Weighting
Examination 2 HOUR CLOSED BOOK EXAM 60%

Alternative Assessment

In the event of a student failing the exam, a re-sit exam will be available in the Summer re-sit period. In the event of a student failing the Coursework element (Group Project) an individual case write up will be used as a summative assessment. The student will be provided with a case with 3 case questions to analyse 3 weeks in advance of the submission date, and a word limit of 1500 words.

Prerequisites / Co-requisites


Module overview

This module provides students practical and theoretical knowledge of International Marketing in contexts, operations and strategies. It aims to develop students’ critical thinking and ability to apply and adapt theories to cases in international marketing.

Module aims

Provide students a comprehensive framework of International Marketing.

Initiate students to understand and apply International Marketing theories to cases.

Identify processes, contexts and influences associated with International Marketing strategies.

Learning outcomes

Attributes Developed
Understand the practical and theoretical issues of International Marketing K
Understand the implications of decisions in International Marketing K
Relate understanding and application of the practical and theoretical issues of International Marketing to own background C
Relate application and adaptation of the practical and theoretical from the core modules to cases in International Marketing C
Critically and correctly apply the practical and theoretical issues of International Marketing P
Critically and correctly adopt an analytical approach to topics and decisions of International Marketing P
Be able to write concise reports and discuss concepts of International Marketing. T

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Global marketing research

Global marketing environment

Choice of which market to enter

Market entry strategies

Global marketing activities/ strategies

Implementing and coordinating the global marketing program

Emerging global marketing issues

Methods of Teaching / Learning

The teaching and learning strategy is designed to develop an understanding of the nature and scope of International Marketing and also develop ability of critically and correctly making decisions in each step during the process of implementing International Marketing. The seminars will be based on International Marketing cases and so will give students practical understanding of actual issues. A two-hour lecture will take place every week and a one-hour seminar biweekly.

Assessment Strategy

There are two assessment components in this module:

A group report, 40% weighting, 2500 words, excluding references, figures, and tables. Group feedback will be available through formal written feedback within the standard Faculty timelines. General feedback on coursework performance will be available via SurreyLearn.

Examination, 60% weighting. Individual feedback will be available subject to arrangement with module convenor. General feedback on exam performance will be available via SurreyLearn.

For both items of assessment, a summary statement of generic feedback and group performance will be supplied to assist the student in reflecting on their own individual performance relative to that of peers.

Formative assessment and feedback

The coursework will be the principal means of providing formative feedback. Students will be given indications of achievement in relation to the assessment criteria published with the brief in week one. This will be supplemented by qualitative feedback.

Reading list


Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.