INTERNATIONAL MARKETING INVESTIGATION - 2017/8
Module code: MANM012
Surrey Business School
SIAMPOS A Mr (SBS)
Number of Credits
FHEQ Level 7
Module cap (Maximum number of students)
Overall student workload
Independent Study Hours: 123
Lecture Hours: 27
|Assessment type||Unit of assessment||Weighting|
|Coursework||INDIVIDUAL ASSIGNMENT - 1,500 WORDS||50|
|Oral exam or presentation||GROUP ASSIGNMENT - GROUP PRESENTATION WITH PEER EVALUATION||50|
Students can do an individual assignment instead of the group assignment (2,000 words). NOTE: this is for students who did not pass the group assignment and received an aggregate mark of less than 50%
Prerequisites / Co-requisites
To provide students with an understanding of what research is and an ability to identify and utilise appropriate strategies and techniques for the purpose of investigation and research which will lead into their academic and professional development.
This module aims to provide the students with an opportunity to apply the theoretical knowledge acquired during the programme to a set problem of international marketing with a view to supporting reasoned choices.
|1||Demonstrate their knowledge of major theories and research findings||K|
|2||Evaluate the use of theory in underpinning research||K|
|3||Identify practical implications of major theories and findings for international marketing||CP|
|4||Analyse relevant research projects||KC|
|5||Identify, synthesise and structure information regarding the module topics from academicjournals||T|
|6||Discuss the difficulties and limitations of international research||K|
|7||Communicate ideas effectively||T|
|8||Collaborate with peers for delivering a project||PT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Indicative content includes:
Overview of international marketing research
Using theory to interpret practice
Critical reading and writing
Problem definition (academic & applied rationale)
Analysis & discussion (business data, case studies, critical appraisal of published research)
Applied evaluative conclusion (key findings of project)
Managerial implications of research findings
Methods of Teaching / Learning
The module is designed to give students the opportunity to gain knowledge and understanding of various key concepts in the discipline of international marketing as well as to take responsibility of their own development.
The teaching and learning methods include lectures, seminars and online group activities-blogs via SurreyLearn (which will not be part of the assessment but students are expected to complete).
A week by week teaching plan will be provided explaining lecture content. Support will be provided in SurreyLearn for the assessment through the use of discussion boards to ensure clear, consistent and transparent advice is given.
The assessment can and should be treated as an iterative process whereby it is built on the activities discussed and developed in the lectures and seminar tasks. Students learning will be developed in terms of both knowing and doing. The assessment will allow students to build on the knowledge and skills developed during their degree programme.
The summative assessment for this module consists of:
50% Individual assignment
50% Group assignment with peer assessment
Formative assessment and feedback
This module adopts an enquiry based approach to feedback where the emphasis is on providing resources to students which allow them to identify their own strengths and weaknesses in order to develop learning strategies which will allow them to improve their performance.
Reading list for INTERNATIONAL MARKETING INVESTIGATION : http://aspire.surrey.ac.uk/modules/manm012
Programmes this module appears in
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.