INTERNATIONAL MARKETING INVESTIGATION - 2017/8

Module code: MANM012

Module provider

Surrey Business School

Module Leader

SIAMPOS A Mr (SBS)

Number of Credits

15

ECT Credits

15

Framework

FHEQ Level 7

JACs code

N550

Module cap (Maximum number of students)

N/A

Module Availability

Semester 2

Overall student workload

Independent Study Hours: 117

Lecture Hours: 22

Seminar Hours: 5

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework INDIVIDUAL ASSIGNMENT - 1,500 WORDS 50%
Oral exam or presentation GROUP ASSIGNMENT - GROUP PRESENTATION WITH PEER EVALUATION 50%

Alternative Assessment

Students can do an individual assignment instead of the group assignment (2,000 words). NOTE: this is for students who did not pass the group assignment and received an aggregate mark of less than 50%

Prerequisites / Co-requisites

None

Module overview

To provide students with an understanding of what research is and an ability to identify and utilise appropriate strategies and techniques for the purpose of investigation and research which will lead into their academic and professional development. NOTE: this is for students who did not pass the group assignment and received an aggregate mark of less than 50%

Module aims

This module aims to provide the students with an opportunity to apply the theoretical knowledge acquired during the programme to a set problem of international business with a view to supporting reasoned choices.

Learning outcomes

Attributes Developed
Demonstrate their knowledge of major theories and research findings K
Evaluate the use of theory in underpinning research K
Identify practical implications of major theories and findings for international marketing CP
Analyse relevant research projects  KC
Identify, synthesise and structure information regarding the module topics from academicjournals T
Discuss the difficulties and limitations of international research K
Communicate ideas effectively T
Collaborate with peers for delivering a project PT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:



Overview of international marketing research


Using theory to interpret practice


Critical reading and writing


Problem definition (academic & applied rationale)


Analysis & discussion (business data, case studies, critical appraisal of published research)


Applied evaluative conclusion (key findings of project)


Managerial implications of research findings


Methods of Teaching / Learning

The module is designed to give students the opportunity to gain knowledge and understanding of various key concepts in the discipline of international business/marketing as well as to take responsibility of their own development.

The teaching and learning methods include lectures, seminars and online group activities-blogs via SurreyLearn (which will not be part of the assessment but students are expected to complete).

A week by week teaching plan will be provided explaining lecture content. Support will be provided in SurreyLearn for the assessment through the use of discussion boards to ensure clear, consistent and transparent advice is given.

Assessment Strategy

The assessment can and should be treated as an iterative process whereby it is built on the activities discussed and developed in the lectures and seminar tasks. Students learning will be developed in terms of both knowing and doing. The assessment will allow students to build on the knowledge and skills developed during their degree programme.

The summative assessment for this module consists of:


50% Individual assignment
50% Group assignment with peer assessment


Formative assessment and feedback

This module adopts an enquiry based approach to feedback where the emphasis is on providing resources to students which allow them to identify their own strengths and weaknesses in order to develop learning strategies which will allow them to improve their performance.

Reading list

Reading list for INTERNATIONAL MARKETING INVESTIGATION : http://aspire.surrey.ac.uk/modules/manm012

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.