STRATEGIC MANAGEMENT OF INT'NL HOTEL COMPANIES - 2017/8

Module code: MANM042

Module provider

Hospitality & Tourism Management

Module Leader

CIRAULO M Mr (Hosp & Tour)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 7

JACs code

N862

Module cap (Maximum number of students)

N/A

Module Availability

Semester 2

Overall student workload

Independent Study Hours: 117

Lecture Hours: 33

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework GROUP PROJECT (4000 WORDS) 50
Examination 2 HOUR EXAMINATION 50

Alternative Assessment

Alternative Assessment for Group Project: Individual Report (1500 words)

Prerequisites / Co-requisites

None

Module overview

International hotels are key drivers of the hospitality and tourism sectors around the world and because they do business across borders, they are complex operations to manage. It is critical that management of such operations takes place within a guiding strategy. This module develops a strategic approach to the management of international hotel companies. It aims to provide students with the knowledge needed to become future corporate managers in international hotel companies. The strategy theory covered in this module will also have relevance to management of other parts of the hospitality sector.

Module aims

provide an opportunity for students to understand, apply and critically evaluate strategic analysis for international hotel companies

examine and analyse the strategies of particular international hotel companies

offer an understanding and critical evaluation of the factors that can contribute to successful strategy

evaluate strategies, their appropriateness and those factors that will determine whether they will be successful for international hotel companies

Learning outcomes

Attributes Developed
Demonstrate an understanding of the theory and practice of strategy in international hotel companies KC
Develop appropriate strategies based on critical situational analysis KCPT
Provide an evaluation of the strategies pursued by different international hotel companies KCPT
Identify and evaluate the critical success factors KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:


Context relating to international hotel companies
Mission
Strategic analysis
Strategic choice
Strategic implementation


Embedded within the content will be coverage of characteristics relating specifically to international hotel companies such as affiliation choices, ownership options, multi-brands and locations.

Methods of Teaching / Learning

The teaching and learning strategy is designed to encourage students to think critically about the strategic management of international hotel companies. The principal teaching and learning method is a three-hour weekly workshop. These workshops will generally comprise:


Lecture delivered by the module tutors designed to develop an understanding of the underpinning theory.
A series of student activities and discussions working in groups to explore and apply the lecture materials.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate:


ability to relate the theories of strategy to practice in international hotel companies
ability to critically analyse and evaluate the theories and disciplines that underpin strategy in international hotel companies.


There are two summative assessment tasks for this module.


Group Assignment


Identify the current strategy for an international hotel company and undertake an evaluation of the appropriateness of this strategy.

Length: Between 3000 and 4000 words (excluding references)

        2.  End of Semester Exam

Two hour examination on concepts covered during the semester that may include questions on pre-seen articles and/or case studies.

Formative Assessment

Feedback on student performance during the module includes:


Use of review questions and case studies
Review of mini-presentations on the group assignment
Verbal feedback in workshops
Scheduled series of exam preparation clinics prior to the end of semester.

Reading list

Reading list for STRATEGIC MANAGEMENT OF INT'NL HOTEL COMPANIES : http://aspire.surrey.ac.uk/modules/manm042

Programmes this module appears in

Programme Semester Classification Qualifying conditions
Strategic Hotel Management MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module
International Hospitality Management (EuroMasters) MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module
International Hotel Management MSc 2 Compulsory A weighted aggregate mark of 50% is required to pass the module

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.