STRATEGIC MANAGEMENT OF INT'NL HOTEL COMPANIES - 2017/8
Module code: MANM042
Hospitality & Tourism Management
CIRAULO M Mr (Hosp & Tour)
Number of Credits
FHEQ Level 7
Module cap (Maximum number of students)
Overall student workload
Independent Study Hours: 117
Lecture Hours: 33
|Assessment type||Unit of assessment||Weighting|
|Coursework||GROUP PROJECT (4000 WORDS)||50|
|Examination||2 HOUR EXAMINATION||50|
Alternative Assessment for Group Project: Individual Report (1500 words)
Prerequisites / Co-requisites
International hotels are key drivers of the hospitality and tourism sectors around the world and because they do business across borders, they are complex operations to manage. It is critical that management of such operations takes place within a guiding strategy. This module develops a strategic approach to the management of international hotel companies. It aims to provide students with the knowledge needed to become future corporate managers in international hotel companies. The strategy theory covered in this module will also have relevance to management of other parts of the hospitality sector.
provide an opportunity for students to understand, apply and critically evaluate strategic analysis for international hotel companies
examine and analyse the strategies of particular international hotel companies
offer an understanding and critical evaluation of the factors that can contribute to successful strategy
evaluate strategies, their appropriateness and those factors that will determine whether they will be successful for international hotel companies
|Demonstrate an understanding of the theory and practice of strategy in international hotel companies||KC|
|Develop appropriate strategies based on critical situational analysis||KCPT|
|Provide an evaluation of the strategies pursued by different international hotel companies||KCPT|
|Identify and evaluate the critical success factors||KCPT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Indicative content includes:
Context relating to international hotel companies
Embedded within the content will be coverage of characteristics relating specifically to international hotel companies such as affiliation choices, ownership options, multi-brands and locations.
Methods of Teaching / Learning
The teaching and learning strategy is designed to encourage students to think critically about the strategic management of international hotel companies. The principal teaching and learning method is a three-hour weekly workshop. These workshops will generally comprise:
Lecture delivered by the module tutors designed to develop an understanding of the underpinning theory.
A series of student activities and discussions working in groups to explore and apply the lecture materials.
The assessment strategy is designed to provide students with the opportunity to demonstrate:
ability to relate the theories of strategy to practice in international hotel companies
ability to critically analyse and evaluate the theories and disciplines that underpin strategy in international hotel companies.
There are two summative assessment tasks for this module.
Identify the current strategy for an international hotel company and undertake an evaluation of the appropriateness of this strategy.
Length: Between 3000 and 4000 words (excluding references)
2. End of Semester Exam
Two hour examination on concepts covered during the semester that may include questions on pre-seen articles and/or case studies.
Feedback on student performance during the module includes:
Use of review questions and case studies
Review of mini-presentations on the group assignment
Verbal feedback in workshops
Scheduled series of exam preparation clinics prior to the end of semester.
Reading list for STRATEGIC MANAGEMENT OF INT'NL HOTEL COMPANIES : http://aspire.surrey.ac.uk/modules/manm042
Programmes this module appears in
|Strategic Hotel Management MSc||2||Compulsory||A weighted aggregate mark of 50% is required to pass the module|
|International Hospitality Management (EuroMasters) MSc||2||Compulsory||A weighted aggregate mark of 50% is required to pass the module|
|International Hotel Management MSc||2||Compulsory||A weighted aggregate mark of 50% is required to pass the module|
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.