CURRENT ISSUES IN HOTEL DEVELOPMENT AND MANAGEMENT - 2017/8
Module code: MANM311
Hospitality & Tourism Management
WATSON J Prof (Hosp & Tour)
Number of Credits
FHEQ Level 7
Module cap (Maximum number of students)
Overall student workload
Independent Study Hours: 117
Lecture Hours: 18
|Assessment type||Unit of assessment||Weighting|
|Coursework||INDIVIDUAL REFLECTIVE ESSAY (1500 WORDS)||50%|
Group assignment will be replaced by requiring an individual report.
Prerequisites / Co-requisites
Due to capacity constraints, the number of students able to register this module will be 50.
The issues confronting hotel managers are rapidly changing, which requires the hotel managers to understand the current issues and react to the changes. Accordingly, this module examines the problems and characteristics specific to the current issues of the hotel industries by discussing a range of hospitality related theories. More importantly, this module is centred on domestic field trips with the objective to provide the opportunity for students to experience the practices and processes involved in hotel management and development.
This module aims to: engage students in practical application of existing hospitality theories/concepts.
Students are expected to adopt a critical approach to analysing hotel industry, and
to obtain insight gained by hands-on experience in researching and addressing hotel management and development.
|Apply theoretical knowledge on hotel management, marketing, planning and development by examining a specific setting .||KC|
|Compare and contrast between hospitality theory and practice by identifying practical issues related to hotel development and management||KCP|
|Conduct a situation analysis to assess the strategic position of a hotel, including SWOT and STEP analysis, environmental scanning, competitor analysis, stakeholder mapping etc||KCP|
|Identify key stakeholders in hotel business and policy and their interactions||KC|
|Identify and critically evaluate different hotel management and marketing objectives and strategies .||KC|
|Propose strategic hotel management and marketing directions for hotel planning and development||KCP|
|Additionally, the module is designed to encourage students to develop practical skills in gathering and analysing primary and secondary data and formally presenting their findings.||PT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Indicative content includes:
Hotel Technology (business activities: reservation, marketing, operations, and management)
Hotel Human resource management (selection, placement, training, compensation, motivation and performance appraisals of organizing members; labour relations and government regulations)
Hotel Development (innovation, marketing analysis, location, valuation and financing)
Methods of Teaching / Learning
The learning and teaching strategy is designed to: obtain problem-based learning.
The module is based on the application of knowledge and skills acquired from existing compulsory hospitality modules. The delivery includes:
Three main sessions before the fieldtrip, to establish the theoretical background and brief students about the module aims, structure and assessment.
Accompanied educational visits and directed fieldwork, which will allow students to apply hospitality theory in practice while researching a special project.
A debriefing session after the fieldtrip, which will summarize and conclude the module.
Web-based learning support and electronic resources will also be provided
*** Please note that the fieldtrip is an essential part of this module and that the cost of the trip has to be covered by the participating students ***
The key teaching and learning strategy is problem-based learning. By using a specific hotel as a case study, the module will provide students with knowledge in the fields of applied hotel development and management, and will encourage them to explore, critically evaluate and apply theoretical perspectives in a specific setting.
The teaching and learning methods include presentations designed to provide an essential framework of knowledge and skills, and classroom-based discussions and tasks to develop students’ critical ability – culminating in a domestic fieldtrip incorporating guest lectures and primary research to offer students practical engagement in analysing a hotel development, management and marketing.
The learning and teaching methods include: presentations designed to provide an essential framework of knowledge and skills, and classroom-based discussions and tasks to develop students’ critical ability – culminating in a domestic fieldtrip incorporating guest lectures and primary research to offer students practical engagement in analysing a hotel development, management and marketing.
Lectures (2 hours x 10 weeks)
Seminars and/or class discussion (2 hours x 11 weeks)
Guest lecture (2 hours x 1 week)
The assessment strategy is designed to provide students with the opportunity to demonstrate
The assessment strategy is aimed at giving students the opportunity to gradually build up their knowledge and understanding of hotel development and management and is designed to allow students to actually visit hotels to estimate the current hotels’ strategies. The assessment comprises an individual report and a group presentation.
As part of the first assessment component (i.e., the individual report), students are examined based on critically reviewing the literature, theories and techniques related to one specific topic across hotel technology, human resource and development, and developing the plan to practice the efficient field trip by applying this subject knowledge.
For the second assessment (i.e., the group presentation), students will be asked to evaluate the hotel they visited concerning all three subjects (hotel technology, human resource and development) covered in this module. Due to the rapid changes of society and consumers' minds, hospitality managers are required to revise development, marketing and management strategies to attract visitors. Accordingly, students need to give a presentation which critically assesses the current strategies that the hotel implements. Ultimately managerial implications need to be offered.
Formative assessment and feedback
During the first seminar, the assignments and the feedback process is explained
Feedback is also provided during and after in-class discussions
As the seminars are built around topic-specific group exercises, students do not only benefit from lecturer’s feedback but also receive peer evaluations
A pre-assignment feedback session is an integral part of this module. During this session, students work in groups on a task which reflects the report requirements and receive feedback on their work
Further, as part of the formative feedback, students are provided with good and bad practice examples and in group discussion will discuss the key components of good reports and less good reports
In the first lecture after submission, students are provided with initial feedback on what went well and not so well, hence outlining key learning issues deriving from the assignment
Once marking is completed, students will be provided a report which contains detailed generic feedback as well as a breakdown of marks. This enables students to assess their own performance compared to their peer students
Short presentations assist students in preparing for the group presentation as the task for the presentations relates to the analysis and application of development, marketing and management theory to practice
Reading list for CURRENT ISSUES IN HOTEL DEVELOPMENT AND MANAGEMENT : http://aspire.surrey.ac.uk/modules/manm311
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.