EVENT DESIGN AND PRODUCTION - 2017/8
Module code: MANM312
Hospitality & Tourism Management
GRAINGER-JONES O Mr (Hosp & Tour)
Number of Credits
FHEQ Level 7
Module cap (Maximum number of students)
Overall student workload
Independent Study Hours: 117
Lecture Hours: 20
Tutorial Hours: 10
|Assessment type||Unit of assessment||Weighting|
|Coursework||INDIVIDUAL REPORT 1000 WORDS||40%|
|Coursework||EVENT CONCEPT AND FEASIBILITY (GROUP) PRES 20 MINS + QUESTIONS||40%|
|Coursework||INDUSTRY REPORT (GROUP) 2000 WORDS||20%|
The student will be required to take an exam that covers the element(s) and topic(s) that they have previously failed.
Prerequisites / Co-requisites
Design is an integral element of the entire event production process and is critical to the success of events. Design is used to create exciting environments and settings for events and high quality design not only influences audiences’ behaviour but also augments their experience of the event. In an increasingly competitive event industry environment, creativity in event design can provide a unique selling point for event businesses and can facilitate competitive advantage, event design is also a key element in operational safety considerations and design and layout are increasingly subjected to scrutiny by venue management and regulatory bodies alike.. Therefore this module seeks to enable students to develop an understanding of creativity and design principles and practices and to introduce student to a range of event production resources and practices and documentation. Students will be equipped with the knowledge and understanding of the resources required for the production of event design and the associated risks and documentation.
the role and importance of design in the event production process
the impact of design on audience experiences
the principles and practices of event design
the resources and risks associated with event design
key event management documents ie risk assesment and event management plans
|Critically discuss the role and importance of design in the event production process||KC|
|Critically evaluate the impact of design on audience experiences of events from cultural, service standards and safety perspectives||KCP|
|Discuss and apply the principles and practices of event design in the conceptualisation of an event||KPT|
|Critically evaluate the resources and risks associated with event design||KCP|
|Develop communicative skills through the presentation of a professional pitch and the submission of high quality academic and industry documentation||KPT|
|Develop creative thinking and competencies||PT|
|Critically reflect on theoretical knowledge and understanding against practical situations||CPT|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Indicative content includes:
Role and importance of event design
Factors influencing event design
Creativity in design
Influence and impacts of design on audiences
Principles and practices of event design – including quality, theme and programme design,; scripting, staging and production and operations management
Resources required for event design and production – including psychical, human, technolical and financial resources
Risks associated with event design and risk assesment
Designing for hospitality and service level factors within the staging of events
Methods of Teaching / Learning
The learning and teaching strategy is designed to provide a framework and context for the application of existing knowledge and theories. This framework will then be explored and developed through examples and case studies particularly in introducing the latest thinking, issues and methods of event design and production.
The learning and teaching methods include:
Lectures (2 x 9 weeks)
Seminars (1 x 9 weeks)
Examples and case studies (8 weeks)
Presentations (3 x 2 weeks)
Field trips and guest lecturers (2 x 2 weeks)
Guided reading (1 x 9 weeks)
The assessment strategy is designed to provide students with the opportunity to demonstrate applying and further developing knowledge and skills in event design and production. The assessments will evaluate students’ knowledge and critical understanding of the role and importance of event design, the influence of design on audience experiences of events, the application of event design principles and practices and the resources required for, and risks associated with event design. In addition, students’ ability to interpret academic and other secondary sources of information, to apply theory to practice, to present their findings in a professional manner and to critically reflect on their experiences will be assessed.
Thus, the summative assessment for this module consists of:
An individual report – 40% - students will be required to evaluate an event and to write a report critically analysing the role of creative design in this event as well as the way in which the design and production elements have been used to enhance the audience or visitors’ experience. (1,000 words) Hand in date: Week 5
An Event concept and feasibility presentation – 40% - students will work together in teams to develop a proposal for a creative event . Students are expected to also evaluate the resources and risks associated with the production of their proposed event; this is to include psychical, human, technological, financial resources and risks . This event concept will then be pitched to an audience in a presentation lasting up to 20 minutes (40%).
Hand in date: Week 9, presentations: Weeks 9 and 10
A group report – 20% - Students will work together on the development of an event feasibility and operational plan which is to be submitted in an industry type format. (2,000 words).
Hand in Date: Week 12
Formative assessment and feedback will also be provided to students through a range of approaches, including question and answer sessions in class, discussions using Surreylearn and class presentations.
Reading list for EVENT DESIGN AND PRODUCTION : http://aspire.surrey.ac.uk/modules/manm312
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.