EVENT DESIGN AND PRODUCTION - 2017/8

Module code: MANM312

Module provider

Hospitality & Tourism Management

Module Leader

GRAINGER-JONES O Mr (Hosp & Tour)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 7

JACs code

N820

Module cap (Maximum number of students)

N/A

Module Availability

Semester 1

Overall student workload

Independent Study Hours: 117

Lecture Hours: 20

Tutorial Hours: 10

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework INDIVIDUAL REPORT 1000 WORDS 40%
Coursework EVENT CONCEPT AND FEASIBILITY (GROUP) PRES 20 MINS + QUESTIONS 40%
Coursework INDUSTRY REPORT (GROUP) 2000 WORDS 20%

Alternative Assessment

The student will be required to take an exam that covers the element(s) and topic(s) that they have previously failed.

Prerequisites / Co-requisites

None

Module overview

Design is an integral element of the entire event production process and is critical to the success of events.  Design is used to create exciting environments and settings for events and high quality design not only influences audiences’ behaviour but also augments their experience of the event.  In an increasingly competitive event industry environment, creativity in event design can provide a unique selling point for event businesses and can facilitate competitive advantage, event design is also a key element in operational safety considerations and design and layout are increasingly subjected to scrutiny by venue management and regulatory bodies alike..  Therefore this module seeks to enable students to develop an understanding of creativity and design principles and practices and to introduce student to a range of event production resources and practices and documentation.  Students will be equipped with the knowledge and understanding of the resources required for the production of event design and the associated risks and documentation. 

Module aims

the role and importance of design in the event production process

the impact of design on audience experiences

the principles and practices of event design

the resources and risks associated with event design

key event management documents ie risk assesment and event management plans

Learning outcomes

Attributes Developed
Critically discussĀ  the role and importance of design in the event production process KC
Critically evaluate the impact of design on audience experiences of events from cultural, service standards and safety perspectives KCP
Discuss and apply the principles and practices of event design in the conceptualisation of an event KPT
Critically evaluate the resources and risks associated with event design KCP
Develop communicative skills through the presentation of a professional pitch and the submission of high quality academic and industry documentation KPT
Develop creative thinking and competencies PT
Critically reflect on theoretical knowledge and understanding against practical situations CPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:


Role and importance of event design
Factors influencing event design
Creativity in design
Influence and impacts of design on audiences
Principles and practices of event design – including quality,  theme and programme design,; scripting, staging and production and operations management  
Resources required for event design and production – including psychical, human, technolical and financial resources
Risks associated with event design and risk assesment
Designing for hospitality and service level factors within the staging of events

Methods of Teaching / Learning

The learning and teaching strategy is designed to provide a framework and context for the application of existing knowledge and theories. This framework will then be explored and developed through examples and case studies particularly in introducing the latest thinking, issues and methods of event design and production.

The learning and teaching methods include:


Lectures (2 x 9 weeks)
Seminars (1 x 9 weeks)
Examples and case studies (8 weeks)
Presentations (3 x 2 weeks)
Field trips and guest lecturers (2 x 2 weeks)
Guided reading (1 x  9 weeks)

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate applying and further developing knowledge and skills in event design and production.  The assessments will evaluate students’ knowledge and critical understanding of the role and importance of event design, the influence of design on audience experiences of events, the application of event design principles and practices and the resources required for, and risks associated with event design.  In addition, students’ ability to interpret academic and other secondary sources of information, to apply theory to practice, to present their findings in a professional manner and to critically reflect on their experiences will be assessed. 

Thus, the summative assessment for this module consists of:


An individual report – 40% - students will be required to evaluate  an event and to write a  report critically analysing the role of creative design in this event as well as the way in which the design and production elements have been used to enhance the audience or visitors’ experience. (1,000 words) Hand in date: Week 5
An Event concept and feasibility presentation – 40% - students will work together in teams to develop a proposal for a creative event .  Students are expected to also evaluate the resources and risks associated with the production of their proposed event; this is to include psychical, human, technological, financial resources and risks .  This event concept will then be pitched to an audience in a presentation lasting up to 20 minutes (40%). 


Hand in date: Week 9, presentations: Weeks 9 and 10


A group report – 20% - Students will work together on the development of an event feasibility and operational plan which is to be submitted in an industry type format. (2,000 words).


Hand in Date: Week 12

Formative assessment and feedback will also be provided to students through a range of approaches, including question and answer sessions in class, discussions using Surreylearn and class presentations.

Reading list

Reading list for EVENT DESIGN AND PRODUCTION : http://aspire.surrey.ac.uk/modules/manm312

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.