AIR TRANSPORT MARKET ANALYSIS AND FORECASTING - 2017/8

Module code: MANM331

Module provider

Hospitality & Tourism Management

Module Leader

LEI Z Dr (Hosp & Tour)

Number of Credits

15

ECT Credits

15

Framework

FHEQ Level 7

JACs code

N853

Module cap (Maximum number of students)

N/A

Module Availability

Semester 1

Overall student workload

Independent Study Hours: 117

Lecture Hours: 39

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework INDIVIDUAL ASSIGNMENT (4000 WORDS) 100%

Alternative Assessment

Not applicable

Prerequisites / Co-requisites

None.

Module overview

This module provides students with knowledge and skills in conducting air transport market analysis and performing traffic forecasts.

Module aims

To provide students with knowledge and skills in conducting air transport market analysis.

To equip students with both quantitative and qualitative techniques in performing traffic forecasts including forecasting new routes.

Learning outcomes

Attributes Developed
Appraise key factors affecting demand for air travel; KCT
Collect data and select the most appropriate model to produce a traffic forecast; KCT
Evaluate forecasting methods and interpret the results with confidence; KCT
Appraise and critique the work of other practitioners and specialists; CPT
Communicate effectively, in written form, the research work produced; KPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:


Introduction to air traffic forecasting
Air travel demand
Trend analysis
Time series analysis
Forecasting new routes
Market share forecasts
Long term forecasts
Econometric modelling
Airline forecasting
Airport forecasting workshop
Evaluating forecasting results

Methods of Teaching / Learning

The teaching and learning strategy is designed to provide a framework of contemporary knowledge and theories supported by examples from industry. The current issues and debates will be highlighted so that the students are able to apply critical thinking to the literature. The teaching and learning methods are based on a series of lectures and, where appropriate case studies and guest lectures.

The learning and teaching methods include:


Lectures (2 hours x 11 sessions)
Seminars and/or class discussion (1 hours x 11 sessions)

Assessment Strategy

The assessment strategy is aimed at giving students the opportunity to gradually build up their knowledge and understanding of air transport market analysis and forecasting and is designed to allow students to evidence their achievement of the learning outcomes. The assessment comprises an individual assignment.

Thus, the summative assessment for this module consists of:

In the first part of the individual assignment, students are examined based on critically reviewing the literature, theories and techniques related to air transport market analysis and forecasting.

In the second part of the individual assignment, students are assessed by their ability to apply the knowledge their learnt from this module to a real airline or airport case to perform the market analysis and forecasting

This report has a target length of 3500 words.

Formative assessment and feedback

During the first seminar, the assignments and the feedback process is explained

Feedback is also provided during and after in-class discussions

As the seminars are built around topic-specific group exercises, students do not only benefit from lecture’s feedback but also receive peer evaluations

A pre-assignment feedback session is an integral part of this module. During this session, students work in groups on a task which reflects the report requirements and receive feedback on their work

Further, as part of the formative feedback, students are provided with good and bad practice examples and in group discussion will discuss the key components of good reports and less good reports

Once marking is completed, students are able to access a report online which contains detailed generic feedback as well as a breakdown of marks. This enables students to assess their own performance compared to their peer students

Summative feedback

Students receive written feedback together with their returned reports. Apart from comments on the assignment, a formal sheet outlines students’ strengths, areas for improvements and suggestions on how to improve students’ performance for other assignments.

A post-assignment feedback session is designed to help students to fully understand the feedback given. 

Reading list

Reading list for AIR TRANSPORT MARKET ANALYSIS AND FORECASTING : http://aspire.surrey.ac.uk/modules/manm331

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.