AVIATION E-COMMERCE - 2017/8

Module code: MANM332

Module provider

Hospitality & Tourism Management

Module Leader

LEI Z Dr (Hosp & Tour)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 7

JACs code

N832

Module cap (Maximum number of students)

N/A

Module Availability

Semester 2

Overall student workload

Lecture Hours: 39

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework INDIVIDUAL ASSIGNMENT (2000 WORDS) 60%
Practical based assessment GROUP PRESENTATION 40%

Alternative Assessment

N/A

Prerequisites / Co-requisites

Learning outcomes

Attributes Developed
Analyse how airlines/airports can add value through e-commerce applications;
Recognize how information technologies (particularly the Internet) support traditional and emergent business activities in the air transport industry;
Evaluate theories of online communication strategies and apply them to real cases in the air transport industry;
Critically evaluate current developments, the opportunities and challenges of e-commerce and discuss their future prospects;

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Methods of Teaching / Learning

Assessment Strategy

Reading list

Reading list for AVIATION E-COMMERCE : http://aspire.surrey.ac.uk/modules/manm332

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.