BUSINESS AND CULTURAL EVENT STRATEGIES - 2017/8

Module code: MANM355

Module provider

Hospitality & Tourism Management

Module Leader

BERRIDGE GC Dr (Hosp & Tour)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 7

JACs code

N820

Module cap (Maximum number of students)

N/A

Module Availability

Semester 2

Overall student workload

Lecture Hours: 33

Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation STRATEGIC ISSUE PITCH BASED IB SPECIFIC TOPIC - STUDENT TO CHOOSE (5 MINS PRESENTATION WITH VOICE OVER AND IMAGES) 40%
Practical based assessment GROUP STRATEGIC WORKSHOP - 25 MINS + 5 FOR QUESTIONS 60%

Alternative Assessment

N/A

Prerequisites / Co-requisites

Learning outcomes

Attributes Developed
Develop a critical understanding of supply and demand side issues in the business and cultural event industries KCT
Critically assess the role of new technologies and sustainability issues in the business and cultural industries KCT
Critically discuss trends in the business and cultural industries KCPT
Demonstrate a critical understanding of strategies used by destinations used for the successful management of business and cultural events. KCPT
Demonstrate communication and reflective skills C

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Methods of Teaching / Learning

Assessment Strategy

Reading list

Reading list for BUSINESS AND CULTURAL EVENT STRATEGIES : http://aspire.surrey.ac.uk/modules/manm355

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.