E-BUSINESS STRATEGY - 2017/8

Module code: MANM381

Module provider

Surrey Business School

Module Leader

SAHA S Dr (SBS)

Number of Credits

15

ECT Credits

15

Framework

FHEQ Level 7

JACs code

Module cap (Maximum number of students)

N/A

Module Availability

Semester 2

Overall student workload

Lecture Hours: 22

Seminar Hours: 11

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework PAIR ESSAY ASSIGNMENT (3000 WORDS) 100%

Alternative Assessment

Alternative Assessment If a student fails the Assignment and subsequently the module, she or he will reattempt the same essay assignment individually

Prerequisites / Co-requisites

None.

Module overview

Given the ubiquity of electronic technology applications in today’s economy, it is critical for management students to understand e-business activities and their implications to business innovation and competitiveness. This module covers a variety of topics such as e-business technologies, e-business operations and strategies, e-marketing, and e-business innovations.

Module aims

Learning outcomes

Attributes Developed

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:



Fundamental concepts of e-business


e-business objectives and strategy


e-business models


e-business technology infrastructure


Analysis, design, and implementation of e-business applications


E-business innovations and disruptive technologies


Contextual issues in e-business operations


Future prospects and emerging trends


Methods of Teaching / Learning

The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above. 

 

The learning and teaching methods include:

 



2-hour lectures (twice) for first 5 weeks and (once) 2-hour lectures for the 6th week


1-hour seminar discussion (twice) for first 5 weeks and (once) 1-hour seminar discussion for the 6th week


Online discussions on SurreyLearn


Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental e-business concepts and the impact of e-business on business operations and strategies across different industries.  

 

Thus, the summative assessment for this module consists of:



A pair essay assignment (3000 words). Due Tuesday 17th July 2018.

 

Formative assessment and feedback



Students will receive advice on assignment essay topic selection and formative feedback on an outline prepared for the assignment.

Reading list

Reading list for E-BUSINESS STRATEGY : http://aspire.surrey.ac.uk/modules/manm381

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.