E-BUSINESS STRATEGY - 2017/8
Module code: MANM381
Surrey Business School
SAHA S Dr (SBS)
Number of Credits
FHEQ Level 7
Module cap (Maximum number of students)
Overall student workload
Lecture Hours: 22
Seminar Hours: 11
|Assessment type||Unit of assessment||Weighting|
|Coursework||PAIR ESSAY ASSIGNMENT (3000 WORDS)||100%|
Alternative Assessment If a student fails the Assignment and subsequently the module, she or he will reattempt the same essay assignment individually
Prerequisites / Co-requisites
Given the ubiquity of electronic technology applications in today’s economy, it is critical for management students to understand e-business activities and their implications to business innovation and competitiveness. This module covers a variety of topics such as e-business technologies, e-business operations and strategies, e-marketing, and e-business innovations.
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
Indicative content includes:
Fundamental concepts of e-business
e-business objectives and strategy
e-business technology infrastructure
Analysis, design, and implementation of e-business applications
E-business innovations and disruptive technologies
Contextual issues in e-business operations
Future prospects and emerging trends
Methods of Teaching / Learning
The learning and teaching strategy is designed to provide a range of learning opportunities in an integrative way to facilitate the development of key knowledge areas described above.
The learning and teaching methods include:
2-hour lectures (twice) for first 5 weeks and (once) 2-hour lectures for the 6th week
1-hour seminar discussion (twice) for first 5 weeks and (once) 1-hour seminar discussion for the 6th week
Online discussions on SurreyLearn
The assessment strategy is designed to provide students with the opportunity to demonstrate an understanding of fundamental e-business concepts and the impact of e-business on business operations and strategies across different industries.
Thus, the summative assessment for this module consists of:
A pair essay assignment (3000 words). Due Tuesday 17th July 2018.
Formative assessment and feedback
Students will receive advice on assignment essay topic selection and formative feedback on an outline prepared for the assignment.
Reading list for E-BUSINESS STRATEGY : http://aspire.surrey.ac.uk/modules/manm381
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.