HOLLYWOOD AND THE BUSINESS OF FILM - 2017/8

Module code: MFC2044

Module provider

School of Literature and Languages

Module Leader

HONESS ROE A Dr (Lit & Langs)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 5

JACs code

P303

Module cap (Maximum number of students)

48

Module Availability

Semester 2

Overall student workload

Assessment pattern

Assessment type Unit of assessment Weighting
Oral exam or presentation PRESENTATION 20%
Coursework ESSAY 80%

Alternative Assessment

Oral exam (for the presentation 20%)

Prerequisites / Co-requisites

n/a

Module overview

This module looks at film as a business by exploring the contemporary film industry in Hollywood and beyond. How does a film get from being an idea (or pre-existing material such as a book or play) to the cinema? Who gets to decide what films are made and what factors play a part in making such decisions? How does the money from the box office get distributed? How are films marketed and promoted to audiences and what is the function of annual industry events such as the Oscars and the Cannes Film Festival? How does the Hollywood model compare to independent production outside of the US (for example, the British film industry)?

 

This module will demystify how films actually get made in the contemporary film industry by looking beyond the glitz, glamour and celebrities at the process of film production, distribution, marketing and exhibition. 

Module aims

Explore the history of the Hollywood

To introduce students to genre as a means of commercial and cticial categorisation for film

Identify the stages that take a film from idea to marketplace (production, distribution, exhibition, marketing)

Investigate the industrial practices and sub-systems the underpin the studio system, such as the star system, film awards and ceremonies, film classification and censorship from a historical and contemporary perspective

Develop student's abilities in writing and talking about film

Learning outcomes

Attributes Developed
Give an account of the history of the Hollywood studio system KCPT
Situate the contemporary film industry in a historical context KCPT
Interpret the function of various industrial practices and activities within the context of the film industry KCPT
Identify key historical and contemporary studios and analyse their role within the broader industry KCPT
Interpret a film according to genre conventions KCPT
Express their understanding and analysis verbally and in writing KCPT

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:


The process of film production, distribution and exhibition
Film marketing and publicity
Diversity in the film industry
Film festivals and awards ceremonies
Star power and packaging
Film funding
The British film industry
Film reviews

Methods of Teaching / Learning

The learning and teaching strategy is designed to develop an understanding of how the film industry works.. Weekly sessions will help students break down the different elements and stages involved in putting together a proposed feature length film project.

 

 

The learning and teaching methods include:

 


2 hrs per week of seminars, lectures and discussions (11 weeks)
Weekly readings

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate their understanding of how a film gets from idea to marketplace and the various factors that might influence its success. Students will put together a project proposal for an assigned film genre and budget that they will present verbally and in writing.

 

 

Thus, the summative assessment for this module consists of:


Presentation: A short project pitch
Written assessments totalling 2500 words, including a project proposal document and a film review


 

Formative assessment and feedback

 


Informal weekly feedback during discussions on interpretation and analysis of readings and lecture content
Weekly informal dicussion and feedback around developign students’ individual project pitches/ proposals.
At least one formative piece of writing will be offered during the semester. Feedback will be given in time to feed into summative writing assignments.

Reading list

Reading list for HOLLYWOOD AND THE BUSINESS OF FILM : http://aspire.surrey.ac.uk/modules/mfc2044

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.