ANALYSING MEDIA - 2017/8

Module code: SOC2030

Module provider

Sociology

Module Leader

HINE C Dr (Sociology)

Number of Credits

15

ECT Credits

7.5

Framework

FHEQ Level 5

JACs code

P300

Module cap (Maximum number of students)

N/A

Module Availability

Semester 2

Overall student workload

Independent Study Hours: 128

Lecture Hours: 11

Seminar Hours: 11

Assessment pattern

Assessment type Unit of assessment Weighting
Coursework SHORT REPORT (800 WORDS) ON EARLY WORKSHOP EXERCISES 20%
Coursework PORTFOLIO (3,000 WORDS) COMPRISING 4 REPORTS ON REMAINING WORKSHOPS 80%

Alternative Assessment

Prerequisites / Co-requisites

N/A

Module overview

This module provides an overview of the key methodological approaches to the study of media in society. Media will be taken to include printed texts, such as newspapers and magazines, in addition to television, radio and the Internet. Research designs for applications within sociology, criminology and media studies will be explored.

Module aims

To provide an overview of the key methodological approaches to the study of media in society

To offer students experience in designing and carrying out research on media content

To give students an appreciation of the processes of media production and reception in order to contextualise research on media content

Learning outcomes

Attributes Developed
Understand the basic practicalities of different approaches to media research
Recognise the links between methodological approaches and particular traditions or bodies of media research
Critically evaluate the strengths and weaknesses of different approaches to media research in relation to case studies
Carry out small-scale media research projects appropriate for sociology, criminology or media and cultural studies

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Module content

Indicative content includes:

·         The design of research within specific traditions of media research

·         Analysis of textual and visual content, including semiology, quantitative content analysis and discourse analysis

·         Analysis of audiences and users, including ethnographic, survey-based and experimental methodologies

·         Analysis of institutions and of the production of media technologies

·         Methods for media research using the Internet

Methods of Teaching / Learning

The learning and teaching strategy is designed to:

·         Offer students a critical overview of the various methods uses in researching media via lectures. Students expand on this knowledge base through a weekly programme of essential readings supplemented by their choice of background reading.

·         Give students the chance to experience each of the methods in action, through workshop exercises which allow them to carry out research design, data collection and analysis. These workshop activities also provide the grounding for students to develop a critical understanding of the strengths and limitations of the various approaches.

 

The learning and teaching methods include:

 

·         10 1 hour lectures introducing key topics in researching media

·         10 1 hour workshops carrying out exercises in research design, data collection and analysis

                           a final two-hour session drawing together the strengths and limitations of the various approaches and supporting students in finalising their portfolios

 

The summative assessment for this module consists of:

·         a 4,000 word  portfolio of individual workshop reports, covering research design, data collection and analysis techniques. Students are urged to produce critical reports which draw on relevant literature.

 

 

Formative assessment and feedback

Students receive feedback within the workshops on their progress with the workshop tasks. An opportunity for formative feedback on written work is provided half way through the module: students upload one draft workshop report to SurreyLearn in order to receive written feedback.

Assessment Strategy

The assessment strategy is designed to provide students with the opportunity to demonstrate that they have understood how to apply each of the individual methods, have a critical appreciation of the strengths and limitations of the various methods, and can draw on this knowledge to create plausible research designs of their own.

 

Thus, the summative assessment for this module consists of:


one initial 800 word report and a further portfolio of four workshop reports amounting to 3000 words, together covering research design, data collection and analysis techniques. Students are urged to produce critical reports which draw on relevant literature. Some reports draw on more than one workshop activity, in order to promote critical comparison.


 

Formative assessment and feedback

Students receive feedback within the workshops on their progress with the workshop tasks. An additional opportunity for individual formative feedback on written work is provided by the initial summative assessment. Feedback on the first workshop report will be designed to give students information on how to improve future reports.

Reading list

Reading list for ANALYSING MEDIA : http://aspire.surrey.ac.uk/modules/soc2030

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.