Marketing Management - 2017/8
University of Surrey
University of Surrey
FHEQ Level 7
Final award and programme/pathway title
MSc Marketing Management
Association to Advance Collegiate Schools of Business (AACSB)
Chartered Institute of Marketing (CIM)
Modes of study
|Route code||Credits and ECTS Credits|
|Full-time||PKA61011||180 credits and 90 ECTS credits|
QAA Subject benchmark statement (if applicable)
Other internal and / or external reference points
Faculty and Department / School
Faculty of Arts and Social Sciences - Surrey Business School
STAVRAKI G Dr (SBS)
Date of production/revision of spec
Educational aims of the programme
The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to-date, as well as relevant to the needs of existing and future managers, executives and other professionals in marketing management. In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays' challenging business environment.
The programme has a business management orientation related to marketing management and draws upon a range of cognate areas of study to explain and analyse this business function. It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. Where appropriate the programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.
The programme aims to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.
Programme learning outcomes
|A systematic, in-depth understanding of the development, issues and influences relevant to marketing management.||K|
|A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education.||K|
|An understanding of the research process.||K|
|An ability to independently critically evaluate approaches and techniques relevant to marketing management.||C|
|An ability to evaluate outcomes and accurately assess/report on own/others' work with justification and relate them to existing knowledge structures and methodologies||C|
|An ability to demonstrate high level learning and problem solving abilities in the range of modules studied.||C|
|An ability to conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work.||P|
|An ability to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches.||P|
|A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.||T|
C - Cognitive/analytical
K - Subject knowledge
T - Transferable skills
P - Professional/Practical skills
This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7*. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
*some programmes may contain up to 30 credits at FHEQ level 6.
Programme Adjustments (if applicable)
Year 1 (full-time) - FHEQ Level 7
Optional modules for Year 1 (full-time) - FHEQ Level 7
1 of 6 optional modules
The Regulations and Codes of Practice for taught programmes can be found at:
Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.