International Tourism Marketing - 2017/8

Awarding body

University of Surrey

Teaching institute

University of Surrey

Framework

FHEQ Level 7

Final award and programme/pathway title

MSc International Tourism Marketing

Subsidary award(s)

Award Title
PGDip International Tourism Marketing
PGCert International Tourism Marketing

Modes of study

Route code Credits and ECTS Credits
Full-time PKA61094 180 credits and 90 ECTS credits

JACs code

N832, N500

QAA Subject benchmark statement (if applicable)

Business and Management (Master)

Other internal and / or external reference points

A review of competitor offerings in Russell/1994 group institutions. CIHE (2010) Talent fishing: what businesses want from postgraduates. BIS (2010) One step beyond: making the most of postgraduate education. Discussion amongst Programme leaders. Discussions within Subject Groups.

Faculty and Department / School

Faculty of Arts and Social Sciences - Hospitality & Tourism Management

Programme Leader

CHEN L Dr (Hosp & Tour)

Date of production/revision of spec

11/09/2017

Educational aims of the programme

Provide students with the essentials of a sound underpinning in tourism marketing

The programme takes an international perspective and an integrated approach.

Provide students with opportunities to be at the forefront of the latest tourism marketing thinking and practice.

To develop students' relevant skills to study customers and the environment in which tourism marketing is conducted, to communicate effectively with the other departments within organisations and to formulate plans that are appropriate for specific tourism products.

Provide students with opportunities to work directly with industry partners through not only guest lectures, but also on a real tourism project through the Applied Dissertation initiative and during fieldtrips.

Programme learning outcomes

Attributes Developed
A systematic, in-depth understanding of the development, issues and influences relevant to tourism marketing K
A high level of theoretical and applied knowledge of the management operation, organisation and provision of business or service sector education K
An understanding of the research process K
An understanding of the issues and influences relevant to tourism marketing K
An understanding of the theory and its application in the management, operation, organisation and provision of business or service sector education K
An ability to independently critically evaluate approaches and techniques relevant to tourism marketing C
An ability to evaluate outcomes and accurately assess/report on own/others' work with justification and relate them to existing knowledge structures and methodologies C
An ability to demonstrate high level learning and problem solving abilities in the range of modules studied C
An understanding of and ability to evaluate some approaches and techniques relevant to tourism marketing C
An ability to evaluate outcomes and accurately assess/report on own/others' work with justification and relate them to existing knowledge C
An ability to demonstrate learning and problem solving abilities in the range of modules studied C
Ability to analyse and synthesise issues related to tourism marketing. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills, and research skills P
To evaluate the ethical dilemmas likely to arise in research and professional practice, and to formulate solutions in dialogue with peers, clients, mentors, supervisors and others P
Ability to analyse and synthesise issues related to tourism marketing. Other skills developed include communication and presentation skills, computing skills, critical reasoning, data analysis, organisation and planning, report and essay writing skills, problem solving skills, interactive and group skills P
An awareness of ethical dilemmas likely to arise in professional practice P
An ability to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches T
An ability to conduct research and produce a high quality reports: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work T
A range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research T
An ability to identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new problems T
A range of generic skills relevant to the needs of managers, particularly in oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working T

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Programme structure

Full-time

This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)

Programme Adjustments (if applicable)

N/A

Modules

Quality assurance

The Regulations and Codes of Practice for taught programmes can be found at:

https://www.surrey.ac.uk/quality-enhancement-standards

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.