Communication and International Marketing - 2017/8

Awarding body

University of Surrey

Teaching institute

University of Surrey

Framework

FHEQ Level 7

Final award and programme/pathway title

MA Communication and International Marketing

Subsidary award(s)

Award Title
PGDip Communication and International Marketing
PGCert Communication and International Marketing

Modes of study

Route code Credits and ECTS Credits
Full-time PPA63009 180 credits and 90 ECTS credits

JACs code

P990, P390

QAA Subject benchmark statement (if applicable)

Other internal and / or external reference points

N/A

Faculty and Department / School

Faculty of Arts and Social Sciences - FASS Overseas Centres

Programme Leader

MOONEY S Dr (Lit & Langs)

Date of production/revision of spec

12/09/2017

Educational aims of the programme

MA: Provide a comprehensive and differentiated understanding of communication and marketing communication;

MA: Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment;

MA: Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment;

MA: Develop students' awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence;

MA: Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries;

MA: Impart the knowledge and skills of communication and marketing necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (human resource management, advertising, international marketing), as well as PhD opportunities in this area;

MA: Develop students' abilities to evaluate and judiciously apply scholarship in Communication.

PGD: Provide a more accurate and differentiated understanding of communication and marketing communication;

PGD: Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment.

PGD: Develop students' awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence;

PGD: Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries;

PGD: Impart the knowledge and skills of communication and marketing communication necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree ( human resource management, advertising, international marketing), as well as PhD opportunities in this area;

PGD: Develop students' abilities to evaluate and judiciously apply scholarship in (Marketing) Communication

PGC: Provide an understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet, etc.) communication

PGC: Raise the awareness of the strategies, content and methods of the marketing function, both within corporations and as a service industry.

Programme learning outcomes

Attributes Developed
MA: Demonstrate a critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet,etc.) communication; K
Demonstrate a critical understanding of models of consensus-generation, agenda-setting, opinion-formation and communicative interaction; K
Demonstrate an awareness of the issues and concerns involved in strategic communication, in marketing communication and intercultural communication; K
Demonstrate a comprehensive knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry; K
Demonstrate a comprehensive knowledge of the strategies and processes of social interaction either spoken or written; K
Demonstrate a critical understanding of the role of marketing with particular reference to international case studies. K
Demonstrate an appreciation of the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation. This would involve: the collection, analysis and manipulation of data of diverse kinds from a variety of theoretical and methodological perspectives, an awareness of the (dis)advantages of each frame and/or method and, consideration of the ethical issues involved in data collection and storage relative to the (sub) cultures examined. K
PG Diploma • Demonstrate an accurate understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet, etc.) communication;
Demonstrate good awareness of the issues and concerns involved in mediated and non-mediated intercultural communication; K
Demonstrate good knowledge of the strategies and processes of social interaction either spoken or written; K
Demonstrate good knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry; K
Demonstrate a good understanding of the role of marketing with particular reference to international case studies. K
PG Certificate: Demonstrate an understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet, etc.) communication K
Demonstrate an awareness of the strategies, content and methods of the marketing function, both within corporations and as a service industry. K
MA: Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity; C
Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies; C
Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation. C
PG Diploma: Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity; C
Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies. C
PG Certificate: Demonstrate an ability to carry out a project in the field of (non)professional communication under supervision C
MA: Demonstrate an ability to create appropriate strategies for effective communication with members of the same and/or other (sub)cultures; P
Demonstrate the capacity to evaluate communication processes already in place in different contexts and implement marketing communication policies. P
PG Diploma: Demonstrate the capacity to evaluate marketing communication processes already in place in different contexts. P
PG Certificate: Demonstrate an ability to communicative effectively in written or spoken interaction. P
MA: Demonstrate the capacity to work both independently and with others in order to achieve common goals; T
Demonstrate an ability to manage learning self-critically. T
PG Diploma: Demonstrate the capacity to work both independently and with others in order to achieve common goals T
PG Certificate: Demonstrate an ability to communicative effectively in written or spoken interaction. T

Attributes Developed

C - Cognitive/analytical

K - Subject knowledge

T - Transferable skills

P - Professional/Practical skills

Programme structure

Full-time

This Master's Degree programme is studied full-time over one academic year, consisting of 180 credits at FHEQ level 7*. All modules are semester based and worth 15 credits with the exception of project, practice based and dissertation modules.
Possible exit awards include:
- Postgraduate Diploma (120 credits)
- Postgraduate Certificate (60 credits)
*some programmes may contain up to 30 credits at FHEQ level 6.

Programme Adjustments (if applicable)

N/A

Modules

Quality assurance

The Regulations and Codes of Practice for taught programmes can be found at:

https://www.surrey.ac.uk/quality-enhancement-standards

Please note that the information detailed within this record is accurate at the time of publishing and may be subject to change. This record contains information for the most up to date version of the programme / module for the 2017/8 academic year.